Media Unit Outline

Topics: Media studies, Audience, Mass communication Pages: 29 (4790 words) Published: November 27, 2013
GRIFFITH UNIVERSITY
SCHOOL OF HUMANITIES
OPEN UNIVERSITIES AUSTRALIA

CMM31
MEDIA AUDIENCES

UNIT OUTLINE

© Griffith University 2013/4
No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photo-copying, recording, or by any information storage and retrieval system, without prior written permission. These materials may only be distributed to students enrolled in this course.

Published by Digitisation and Distribution, INS, Griffith University CRICOS Provider: 00233E

CONTENTS
About this booklet....................................................................................... 1 About Griffith University ............................................................................. 1 About this unit of study and how it fits into the Griffith University system ........................................................................................................ 2 Contact staff ............................................................................................... 2 About Media Audiences ............................................................................. 3 Unit description .......................................................................................... 3 Learning outcomes..................................................................................... 3 Texts and supporting materials .................................................................. 4 Teaching support ....................................................................................... 5 Submission and return of assessment items .............................................. 6 Assessment notes ...................................................................................... 8 Assessment item 1 ..................................................................................... 9 Assessment item 2 ................................................................................... 11 Marking criteria......................................................................................... 13 Grading scale ........................................................................................... 16 Academic plagiarism and cheating........................................................... 17 Application for review of mark .................................................................. 18 Application for review of grade ................................................................. 18

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CMM31 Unit Outline

ABOUT THIS BOOKLET
This booklet introduces you to the components of the Media Audiences unit of Open Universities Australia. It details what you can expect of the unit and what the University, the School of Humanities and your tutors will expect of you when you submit work for assessment. The booklet also provides you with an introduction to Griffith University and the type of intellectual work it seeks to promote.

ABOUT GRIFFITH UNIVERSITY
Griffith University was established in the early 1970s with a distinctive philosophy. It is organised along different lines from traditional subject-oriented universities, with a view to providing an education which is more directly relevant to contemporary social conditions, and therefore more useful to students both for their personal understanding of their social and physical environments and for their future career prospects. This is known as an interdisciplinary approach to education.

Traditional universities are often organised into departments, each of which teaches one subject or ‘discipline’. Study at Griffith University, on the other hand, is organised around contemporary ‘problem areas’, which require for their understanding and resolution the collaborative contributions of people working across different disciplines and different mixes of knowledges and skills. At Griffith, consequently, there are no departments organised around traditional ‘subjects’....
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