苹果企业战略分析

Topics: Apple Inc., IPhone, Steve Jobs Pages: 12 (1922 words) Published: August 6, 2013
苹果公司企业战略分析
Corporate Strategy Analysis of Apple Inc
周屹坤
2012/11/6

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United States. During the development process of more than 30 years, Apple Inc. has become a company with the highest market value all around the globe. This paper presents detailed discussion and analysis of the corporate strategy of Apple Inc under multiple perspectives, including the external analysis, internal analysis and the strategy decisions etc. Key Words: Apple Inc.; Strategy Analysis; Competitive Advantages; Strategy Decisions

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Abstract

Apple Inc. is a high-tech company of which the head department is located in the

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3.1 PEST

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3.3

3.3.1

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3.3.2

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4.1

4.2

4.3 SWOT

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5.1

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5.2

5.2.1

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析分略战业企司公果苹
目录

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