Topics: Apple Inc., IPhone, ITunes Store Pages: 8 (2369 words) Published: October 8, 2013


BBED 4103


Name: Wan Fatonah Bt Wan Ibrahim
E-mail address :
Learning Centre : Greenhill Learning Centre

January 2013 Semester

Table of Content

Items Page Number
1.0 Definition of Contract3
2.0 Element of Valid Contract
2.1 Offer3
2.2 Acceptance4
2.3 Consideration4
2.4 Capacity5
2.5 Intention to Create Legal5
3.0 Factors of Contracts5 - 7
4.0 Recommendation7
5.0 Conclusion8
6.0 Reference9

1.0 Introduction of Apple Inc
Apple Inc. (Apple), incorporated on January 3, 1977 and well after 30-year history is full of highs and lows, which is what we would expect in a highly innovative company. They evolved throughout the years into an organization that is very much a representation of its leader, Steven Jobs. Apple made several hugely successful product introductions over the years. They have also completely fallen on their face on several occasions. They struggled mightily while Jobs was not a part of the organization. Apple reached a point where many thought they would not survive Apple rarely introduces a new type of product. Thus, instead of being the pioneer, they are an expert “second mover” by refining existing products .The Company's products and services include iPhone, iPad, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS and OS X operating systems, iCloud, and a variety of accessory, service and support offerings. Besides the Company also sells and delivers digital content and applications through the iTunes Store, App Store SM, iBook store SM, and Mac App Store. The Company sells its products worldwide through its retail stores, online stores, and direct sales force, as well as through third-party cellular network carriers, wholesalers, retailers, and value-added resellers. In February 2012, the Company acquired app-search engine Chomp.

2.1 Key Elements of Business Model
Apple is so tempting to create the secret lies in its business model. Business model is how to create and transmit customer value and company value system. Business model innovation than product innovation and service innovation is more important, and sometimes the skill of no less than the greatest technological invention. Besides business model is an essential component of the business plan. An e-commerce business model objective is to use and leverage the unique qualities of the internet and the World Wide Web.

2.1 Value Proposition
Value proposition refers to the value a firm offers to a specific target customer segment. ICT has created many new opportunities for value creation and made value creation more efficient. This opens up three ways of differentiation from competitors. First innovation through new, complementary or customized offering. ICT allows firms to include strong and new information components into their offerings or in some cases even completely digitize their products. Through mass customization (Piller et al., 2000) for example, firms can propose value tailored to the profile of every single customer. The value propositions mobile online gaming offers customers include economized gaming through flexible pricing options, social/collaborative mobile gaming through mobile Internet connectivity, a diversity of game choice, and the ability to play new games irrespective of the mobile phone‘s memory limitations.

2.2 Revenue Model
This element measures the ability of a firm to earn revenue, generate profits and produce a superior return on invested capital. A firm‘s revenue model can be composed of different revenue streams that all have different pricing models. For instance, an online media company could sell its...

References: Mohamad,Z et al (2010).Marketing management II. (8th ed).Malaysia. Prentice Hall
Drypen (n.d). Marketing mix Product, Price, Place, Promotion the 4ps of Marketing
Retrieved: October 12, 2011 from:
Kimnonis, I (2010).Product life management. Retrieved: October 12, 2011 from
Smith,P (2003). Answer to tough marketing questions. (2nd ed).USA.Kogan page
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