The I Pad 2
Apple Incorporation recently presented an innovative device known as the second generation IPad 2. A new product that is designed as a tablet computer that serves as a conveyor of audio visual media, including books, periodicals, movies, music game and unlimited presentations. One can even access the web and preform all the tasks of a computer. The Ipad2 has a battery life of 10 hour and boasts a VGA front-facing and 720 rear-facing camera capable of still images and face to face communication. Apple company objective is to make as much profit as possible while keep their good reputation. The company is always moving ahead with fresh and innovative ideas to improve their products. Apple’s CEO is thinking one step ahead of the competitor as to the needs of the consumer and user of the iPad2. The CEO’s wants to know how their customers feel and give them what they had not imagined the wanted. Who would have through of a tablet computer that is light weight, 15% than its predecessor, has a dual core Apple A5 system-on-a-chip and a built-in-lithium-ion polymer battery that last up to 10 hours (Wi-Fi), 9 hours browsing and 10 hours video shooting. The Marketing Objective of Apple’s Incorporation for the iPad2 uses the Apple brand to compete across several highly competitive markets including the personal computer industry with its Macintosh line of computers and related software, the consumer electronics industry with products such as the iPod , digital music distribution through iTunes Music store, the smart phone market with apple phone, magazine, notebook, games and applications publishing, the pasture for phone and iPad tablet computing device, movie and TV content distribution with apple TV. The company has established a very strong presence to rival Google in the advertising market, via its apps business and aid network. For the past several years Apple’s product strategy involved creating innovative products and services aligned with a “digital hub” strategy, whereby Apple Macintosh computer products function as the digital hub for digital devices. Devices include the apple iPod, cellular phones, digital video and still cameras. The company is offering an in line, synchronized, and integrated user experience across all of its main devices, using cloud as the hub. iCloud enables Apple to extend the brand experience across all of apple’s mainstream products. Apple has invested in a 500,000 (soon to be a one million) square foot Apple Data Center in rural North Carolina. This data center will be used as the core of a data repository for Apple’s iCloud services, which will enable Apple to leverage its customer franchise into an even broader market space. Apple iCloud is one of many ways in which Apple and Google are fast becoming arch rivals. Apple strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of their products, processes, and service. This reflects the mission statement: “Committed to protecting the environment, health and safety of our employees, customers and the global communities where we operate”. Apple recognizes the important of integrating sound environmental, health and safety management practices into all aspects of the business, they can offer technologically innovative products and service and yet enhance resources for generations to come. The company’s best–known hardware products are the Macintosh line of computer, the iPod, the iPhone and the iPad. Its software includes the Mac OS X operating system. Apple is the largest publicly traded company in the world by market capitalization and the largest technology company in the world by revenue and profit. In September 2011the Apple Inc. had over 60,000 permanent full-time employees and 2,900 temporary full-time employees worldwide. The company grew $108 billion in 2011 through the annual sales worldwide. The iPad uses Wi-Fi network trilateration from skyhook...
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