Apple's Remarkable Comeback Story

Topics: Steve Jobs, Apple Inc., IPod Pages: 4 (1267 words) Published: December 24, 2012
Apple's remarkable comeback story
The once-troubled computer maker, turning 30, has found new life as a mobile music company. Still, challenges loom. By Amanda Cantrell, staff writer
March 29, 2006: 6:34 PM EST

NEW YORK ( - Apple Computer is turning 30 but its meteoric rise in the music business makes it look more like it's 17. Meanwhile, Microsoft (Research) turns 31 this year but feels much more middle aged: it's wealthy, yes, but moving less swiftly, with a tendency to be a couple of years behind when it comes to stuff like the Internet. |

Steve Jobs after an Apple shareholder meeting in 1984 with a new Mac personal computer.|
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"Apple has struck a cultural nerve, especially with Generation X and Gen Y, while Windows and PC are viewed in essence as 'My parents' computer'," said Tim Bajarin, president of technology research firm Creative Strategies. The Apple of today is a far cry from the company co-founded by Steve Jobs and fellow college dropout Steve Wozniak on April Fool's Day in 1976. Their first product was a build-it-yourself computer kit and later the Apple II, a machine widely credited with popularizing the home computer. But Apple's (Research) 30th birthday...
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