Apple and Steve Job’s Predecessor

Topics: Steve Jobs, Apple Inc., IPhone Pages: 3 (1026 words) Published: August 14, 2013
Running head: Apple

Apple and Steve Job’s Predecessor
Joel Smith
BUSN 120

Apple and Steve Job’s Predecessor
Apple is one of the world’s largest technology based companies in the world. Their innovations on products across the board have taken the consumer realm by storm. It was not always like that however, and Apple confronted struggle in the early 1990’s. Apple lost millions of dollars and dropped significantly in the personal computer market, dropping from 9% to 2% in market relevance. All of this occurring after they fired a man called Steve Jobs. Steve jobs saved Apple by getting significant investments from other technology companies, developing key third-party relationships and by starting the launch of the personal computer iMac. Steve Jobs was an inspiring and tough leader. He led Apple to some of the world’s bestselling products such as the iPod, iPad, iPhone, and iCloud. Not everything Steve had his hands on was an instant success however, and Apple met failure when introducing application software MobileME to the market. Met with bad reviews over buggy user programs and a malfunctioning interface, Steve Jobs became furious with its management team and was quoted as saying “You’ve tarnished Apple’s reputation. You should hate each other for having let each other down.” He named a new manager for the project on the spot. Steve’s health quickly became an issue starting in 2004 and began to take considerable time away for medical leave due to pancreatic cancer, a liver transplant, and an inability to maintain weight. In January 2011, he announced his 3rd medical leave, telling Apple’s 50,000 employees, “I love Apple so much and hope to be back as soon as I can. In the meantime, my family and I would deeply appreciate respect for our privacy.” In October 2011, Steve Jobs died, handing the CEO title to long-time COO, Tim Cook. Steve Jobs was known as a technology optimist and derived a lot of his motivation from those opinions. He...

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