Apple Case Analysis

Topics: Apple Inc., IPod, Steve Jobs Pages: 32 (2357 words) Published: August 1, 2010
Company Overview

1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak

1980 - Apple went public

1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT

2000 - Jobs became the CEO

2001 - Introduced a digital music player, the iPod

2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.

Apple has 4 main divisions:

 Laptop and personal computer division

Music Division

Video and Sound division

Wireless network and Accessories Division

 Net income in 2006 was $1,989 million

 Currently has an approximate of 17,787 employees

Apple Inc. (previously Apple Computer, Inc.) is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; and Logic Studio, a suite of music production tools. As of January 2010, the company operates 284 retail stores in ten countries, and an online store where hardware and software products are sold. Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977, the company was previously named Apple Computer, Inc. for its first 30 years, but removed the word "Computer" on January 9, 2007, to reflect the company's ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers. As of September 26, 2009, Apple had 34,300 full time employees and 2,500 temporary full time employees worldwide and had worldwide annual sales of $42.91 billion in its fiscal year ending September 26, 2009. For reasons as various as its philosophy of comprehensive aesthetic design to its distinctive advertising campaigns, Apple has established a unique reputation in the consumer electronics industry. This includes a customer base that is devoted to the company and its brand, particularly in the United States. Fortune magazine named Apple the most admired company in the United States in 2008, and in the world in 2008, 2009, and 2010. In May 2010, Apple's market cap exceeded that of Microsoft for the first time since 1989.

VISION STATEMENT

VISION STATEMENT (Most Recent)

“An Apple computer on every desk” – Steve Jobs

VISION STATEMENT (Proposed)

To be the global leader in the consumer electronics industry .

MISSION STATEMENT (Actual)

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market this year with its revolutionary iPhone.

MISSION STATEMENT Evaluation

1 |2 |3 |4 |5 |6 |7 |8 |9 | |Customers

|Products Services

|Markets

|Concern for Survival, Growth, Profitability

|Technology

| | | | | |No |Yes |Yes |No |Yes | | | | | |

MISSION STATEMENT (Proposed)

At Apple, we will not only continue to provide revolutionary and innovative products to the consumer electronics industry like the iPod and the iPhone, but we will also make every effort to give back to society while recognizing our responsibility as a global citizen who strives to reduce the environmental impact of the work we do and the products we create. Additionally,

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