Apple Case Study

Topics: Apple Inc., IPhone, Steve Jobs Pages: 3 (927 words) Published: January 15, 2013
Bruce Mosley

How Apple managed to reinvent itself over the years


Jan. 11, 2013

Apple Computer: Research How Apple Managed to Reinvent Itself over the Years. Apple’s Biggest Successes and Failures:
Apple has created a factory built around innovation. It seems to harness creativity, stimulate new ideas, and launches successful, profitable, revolutionary products. I believe that Apple’s biggest success is its ability to leverage its innovation processes to seize new opportunities in the marketplace and grow its business at an incredible pace. Steve Jobs, the co-founder and CEO of Apple, often boasts about the company culture and how it’s based upon innovation, forward thinking, and focus on the “experience”. Aside from obvious iPhone and iPad successes, Apple manifested many of its incredible products from incredible misses early in its history. Lisa and the Newton were both recklessly ambitious projects that failed, but were in line with Jobs’ forward thinking mantra. In 1983, the Lisa incorporated features like a drop-down menu bar, windows, a hierarchal file system, the ability to copy and paste, icons, folders and a mouse, while its competitors relied on cryptic text and keyboard commands such as MS-DOS. This user experience had previously existed only in research labs. The use of virtual memory coupled with a fairly slow disk system made the system performance seem sluggish at times. One of the main reasons of Lisa's failure was its astonishing price of $ 9,995 dollars (equivalent to $20,000 in 2010). The Newton, with its small size and handwriting-recognition software, is still considered by many to be a pioneer and predecessor of yesterday's personal digital assistant and today’s smart-phone. The Newton's astronomical $ 1000 price tag, poor handwriting recognition, large size that did not...
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