Apple Case Study - 4

Topics: Apple Inc., Steve Jobs, IPod Pages: 4 (1162 words) Published: March 21, 2012
TM 583- KELLER GRADUATE SCHOOL OF MANAGEMENT (MARCH 2012)
Case Analysis 1 - Apple Computer: Research how Apple managed to reinvent itself over the years. Answer the following questions:
1. What were some of Apple's biggest successes and failures? Describe why. 2. How much of Apple's success can be linked directly back to its culture? Why? 3. How do the actions of Apple apply to the TCOs?

Your Case should be 1 - 2 pages, single-spaced, have references, and typed in an easy-to-read font in MS Word.

Apple Inc. is an American multinational corporation that designs and manufactures computer software, consumer electronics, and commercial servers. According to Apple Inc.com, the company is best known for its durable hardware products such as iPod, iPhone, iPad, and Machintosh. Due to the trends in innovation, change and new technology, Apple Inc. has mastered in various transformation and continued innovation leadership. Despite its success, Apple Inc. has had its share of mishaps. The company managed to reinvent itself over the years due to leadership in technology, quality of products, brand names electronic products and overall the ability to enter and open new market. The most fundamental change in Apple Inc. is the development of new media combined with the power of traditional media-technology influenced landscape which created enormous opportunities. Next month, Apple will celebrate its 35 years in computing industry. Although there have been some potholes and stumbling block in its path, but the company has proven over the time that it is committed to making computers that set standard in productivity and performance. Presently, the advent of consumer products such as the new iPad- the third generation of the category-defining mobile device- Apple has continued to attract new customers every day by introducing them to the slick and user friendly GUI’s, neatness and simplicity of the OS, apple is changing the culture of the...

References: http://www.apple.com/hotnews/
http://en.wikipedia.org/wiki/Apple_Inc
brandbusiness.org/famous-brands/apples-branding-strategy
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