Apple Case Study

Topics: Apple Inc., ITunes Store, Steve Jobs Pages: 11 (1459 words) Published: October 11, 2014
Apple Inc.
Consumer electronics company
Cupertino, CA,
United States of America
Tel +408-996-1010
http:/www.apple.com

CASE STUDY
[Disruptive Technology]

Serial

Name of Members

ID

01

Bappy Kanta Kundu

18175

02

Nur Alom Siddique

18165

03

Sanchita Paul

18113

04

Lima Nasrin Eni

18106

05

Sadia Islam

18181

06

Sonia Akhter

18145

Page 1 of 10

Table of Contents
Company overview ..................................................................... 3 Key Concept................................................................................ 4 Summary .................................................................................... 4 Questions & Answers ............................................................... 4-9 Conclusions ...............................................................................10 Recommendations .....................................................................10

Company overview:
Apple Inc.
Consumer electronics company
Cupertino, CA,
United States of America
Tel +408-996-1010
http:/www.apple.com
Type: Public
Founded: April 1, 1976
Founder(s): Steve Jobs, Steve Wozniak, Ronald Wayne
Headquarters: Apple Campus, 1 Infinite Loop, Cupertino, California, U.S. Number of locations: 406 retail stores (May 2013)
Products: Mac, iPod, iPhone, iPad, iPad Mini, Apple TV, OS X, iLife, iWork, iOS Services : Apple Store, Apple Store online, Mac App Store, iOS, App Store, iTunes Store, iBooks, iCloud

Apple Inc. Rankings
#Top Ten in FT Global 500 (July 2013)
Top 3 Competitors


Samsung.



Sony.



Nokia.

Apple Inc. is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software and personal computers. Its best-known hardware products are the Mac line of computers, the iPod media player, the iPhone smartphone, and the iPad tablet computer. Its consumer software

Page 3 of 10

includes the OS X and iOS operating systems, the iTunes media browser, the Safari web browser, and the life and iWork creativity and productivity suites. Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976 to develop and sell personal computers. It was incorporated as Apple Computer, Inc. on January 3, 1977, and was renamed as Apple Inc. on January 9, 2007 to reflect its shifted focus towards consumer electronics.

Key concepts:
Disruptive technology.

Summary:
A disruptive innovation is an innovation that helps create a new market and value network, and eventually disrupts an existing market and value network (over a few years or decades), displacing an earlier technology. In this case we are telling about the iPad of Apple Inc. when Apple Inc. create iPad it force many existing media businesses to change their business model significantly. IPad of Apple enter into the market with special features such as it is small and that make it very easy to carry etc. that makes it as a disruptive technology. The iPad is replace existing technology like computer, television and e-book. The winners are the iPad that own by Apple themselves and the losers are textbook industry and laptop industry. IPad has some effect on the business models of Apple, content creators and distributions. The effect is iPad will have high quality content from all the types of media offers by Apple. IPad become the chosen device by mostly content creators to distribute their content because Apple has set a tiered pricing system.

Q1: Evaluate the impact of the iPad using Porter’s competitive forces model? i) Traditional competitors
IPad have traditional competitors like notebook, laptop, camera and all hand phone brand especially Samsung because the competitors in market space continuously devise new products, new future in product, more efficiencies.

ii) New market entrants.
IPad will force many existing media businesses...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • case study Essay
  • case study Essay
  • Case Study Essay
  • CASE STUDY Essay
  • Case Study Research Paper
  • case study Essay
  • Case Study Essay
  • CASE STUDIES Essay

Become a StudyMode Member

Sign Up - It's Free
The Picture of Dorian Gray | 12 Monkeys – HD – DUB/LEG Online | Love Live! School Idol Project