Apple Company: The New iPhone 6

Topics: Steve Jobs, IPhone, Apple Inc. Pages: 4 (933 words) Published: June 3, 2013
Subject name: Sources for the collection data
Business project name: Apple company
Name of assessment:LO1 Be able to use a variety of sources for the collection of data, both primary and secondary Assessment criteria:1.1 Create a plan for the collection of primary and secondary data for a given business problem. 1.2 Present the survey methodology and sampling frame used.

1.3 Design a questionnaire for a given business problem.
Resource person: Tolbassiyev Toktarbek

The producing new Iphone 6
The History of the iPhone is connected with the appearance of the popular player iPod. In the period of 2002-2004, Apple CEO Steve Jobs began to develop the idea of creating a device which would be able to combine all the gadgets . The first iPhone was announced by Steve Jobs at the MacWorld Expo Conference in January 9, 2007.This product came in the market in June 29, 2007 and quickly became an important part of the smartphone market in the U.S. For a short time iPhone was not only able to find its loyal customers, but also to become a cult thing. Steve Jobs proved that he did not only manage to win market segment, but also created the next revolutionary product. Defining the problem

In today’s world, the Apple Company has a very strong and a worthy competitor in the smartphones. And of course everyone knows that this company is Samsung. Unfortunately this year, Samsung announced the launch of a new product, which is called - SamsungGalaxySIV. I suppose that with the upcoming release of this product Samsung Corporation will significantly outperform the Apple Company and will be able to capture (most part of the market. As the result the Apple Company can easily lose its regular customers and revenue share relevant in this case. To my knowledge, at this time, Apple has to speed up the process of work and informs the world about the release of a new phone iPhone 6. And I remark that this is the only solution of such an important issue. If this does not happen, Apple...
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