Apple Computer, Inc case study 14
Apple has created a unique and powerful reputation and product line that continues to be innovative and fresh to the consumer for the last 30 plus years. Apple has continued to be an industry leader for hardware and in the recent years faces the extremely fast-paced market of media and software products including the global marketplace. SWOT ANALYSIS
* Having alliances with other strong and popular businesses is a major plus point for Apple Computer, Inc. as it helps bring in new customers and make business more effective. * Being a market leader, as Apple Computer, Inc. is, is key to their success as it boosts reputation, profit and market share. * Riding high in the niche market in Electronics industry has helped boost Apple Computer, Inc. and raised reputation and turnover. * The services/products offered by Apple Computer, Inc. are original, meaning many people will return to Apple Computer, Inc. to obtain them. * Apple Computer, Inc.’s marketing strategy has proved to be effective, helping to raise profiles and profits and standing out as a major strength. * Apple Computer, Inc.’s innovation keeps it a front-runner in Electronics as it is regularly turning out new patents/proprietary technology. * Experienced employees are the key to success of Apple Computer, Inc. helping to drive them forward with expertise and knowledge. * Apple Computer, Inc. has an extensive customer base, which is a major strength regarding sales and profit. * Apple Computer, Inc.’s reputation is strong and popular, meaning people view it with respect and believe in it. * Being financially strong helps Apple Computer, Inc. deal with any problems, ride any dip in profits and out perform their rivals. * A strong brand is an essential strength of Apple Computer, Inc. as it is recognized and respected. * Apple Computer, Inc. has a high percentage of the market share, meaning it is ahead of many competitors. * Apple Computer, Inc.’s distribution chain can be listed as one of their strengths and links to success. * High quality products/services are a vital strength, helping to ensure customers return to Apple Computer, Inc. * Apple Computer, Inc.’s international operations mean a wider customer base, a stronger brand and a bigger chunk of the global market. * Development and innovation are high at Apple Computer, Inc. with regard to their products/services, which is a sure strength in its overall performance. * Apple Computer, Inc.’s position in the market is high and strong – a major strength in this industry as they are ahead of many rivals. * The online presence of Apple Computer, Inc. is strong, meaning it is ahead of many competitors. * Supplier relationships are strong at Apple Computer, Inc., which can only be seen as strength in their overall performance. Weaknesses:
* Not reducing costs in the same way as their competitors' means Apple Computer, Inc. is outlaying more of their profits. Having higher costs than competitors is a major weakness. * Over pricing, setting too high prices for Apple Computer, Inc. products/services makes them uncompetitive, which is a major weakness. * Apple Computer, Inc.’s limited product line is a major weakness. Opportunities:
* Changes in technology could give Apple Computer, Inc. an opportunity to bolster future success. * The changes in the way consumers spend and what they buy provides a big opportunity for Apple Computer, Inc. to explore. * New market opportunities could be a way to push Apple Computer, Inc. forward. * As the economic climate improves, so do the opportunities for Apple Computer, Inc. * Apple Computer, Inc. has the opportunity to enter a niche market, gain leading position and therefore boost financial performance. * Reaching out into other markets is a possibility for Apple Computer, Inc., and a big opportunity. * Grasping the opportunity to expand the...
References: Apple Inc SEC 2009 Form 10-K Filing Page 1. Retrieved from
Meyer, Christopher (11/14/2010) Apple Business Strategy 2011: Milk the iCow for Growth & Cash. Retrieved from
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