Apple Computer: Research How Apple Managed to Reinvent Itself over the Years

Topics: Apple Inc., Steve Jobs, Apple Store Pages: 4 (1108 words) Published: February 8, 2009
Apple Computer: Research how Apple managed to reinvent itself over the years

1.What were some of Apple’s biggest successes and failures? Describe why. 1976-1980: The early years:
Steven Jobs and Steven Wozniak invented the first personal computer in the garage of Jobs’ parents home. They founded Apple Computers in April 1976. They created the Apple I which sold to California San fransisco bay hobbyists for $666 each. They started working on the Apple II that summer. They recruited Regis McKenna to devise an advertising strategy for Apple. They created the Apple logo and began advertising personal computers in consumer magazines. By June 1977, annual sales reached $1 million. By the end of 1978, Apple was one of the fastest-growing companies in the United States, with its products carried by over 100 dealers. 1981-1985:

Steve Jobs began working on the Apple Lisa in 1978, but by 1982 was pushed off the team. Apple established one of the most successful ventures experienced in the industry- the formation on a group of “pirates”, dubbed the Macintosh Team. A turf war began between Lisa’s “corporate shirts” and Jobs’ “pirates” over which product would ship first and save apple. Lisa won the race in 1983 and became the first personal computer sold to the public with a GUI, but was a commercial failure due to its high price tag and limited software titles. In 1984, the Macintosh was launched. It initially sold well, but follow-up sales were not strong. With continued strong sales of the Apple II and the introduction of the macintoch, Apples’ sales reached new highs and the company went public on September 7 1984, with shares being sold within minutes. Jobs, Apples’ CEO was not an efficiency expert and administrator and not inclined to manage a hierarchy. In 1985, John Scully from PepsiCo was hired to manage the shift to stability and control. After a power struggle between the two, the founder Jobs was ousted from the company, moving on to founding NeXT Inc the...
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