Table of Contents
Business Level Strategy:
Apple’s Mission statement:
Apple using differentiation Strategy:
Advantages of differentiation strategy:
Limitations of the differentiation Strategy:
Apple Inc. was founded by Steve Jobs and Wozniak in 1976. From then till now Apple has been consistently making its valuable customers by giving them customer value and providing innovation in their product lines. Apple’s product line extends from iPhone to iPod, from softwares to customer aid programs, and all are directed to seek the maximum customer value for maximum competitive advantage. This report focuses on the case study of Apple Inc. evaluating the importance of competitive advantage, the means of achieving them, the generic strategy used by Apple and the implementation, advantages and limitations of these strategies. In the end, we have also elaborated the recommendations to these limitations.
Apple Inc. is the name of a multinational company, that makes personal computers, consumer electronics, computer software, servers and is a vast distributor of media content.Apple has gone far from being just a company. It has become a company that specializes in almost all computer products all the way from 1976 (Dpnick330.wikidot.com, 2008). Apple found its existence in the year 1976 when Steve Jobs and Steve Woznaik released the Apple I in California (Nostoptechnology.com, 2014). Since then apple has been flourishing and providing its market with the products of innovation. The creation of the iPhone gave a competitive edge to the company, released in 2001. The very first computer with GUI (Graphical User Interface) was Apple Lisa which was launched by Apple in 1984 (Bellis, 2013). The company with the help of its founder Steve Jobs realized the key to success was to excel in softwares and provide innovation by all means. Jobs, with the help of Wozniak, wanted to create a friendly desktop which would enable the users to use computers not as a hobby, at its very start (Lüsted, 2012). Apple has been extending its chain of products and now offers longer, broader and bigger Book of Apple Hacks with tactics and tricks to get the most out of iPod, iPhone and Apple Tv (Seibold, 2008). As Jobs took care of the finances, Wozniak was taking care of improving the functionality of the company’s products from the very start. (Linzmayer and Linzmayer, 2004) Objectives:
Objectives are the expected outcomes, the report will accomplish. They should be SMART (specific, measurable, attainable, realistic and timely), corporate, functional, systematic, operational, hierarchical, quantitative, realistic and consistent. The report will encompass the following objectives: •
The competitive strategy used by Apple Inc.
The measures taken to implement this strategy.
Examples of using these strategies for giving a competitive edge. •
Advantages of this strategy by evaluation.
Limitations of this strategy by evaluation.
Recommendations to improve and enhance the competitive position of Apple Inc. Main Findings:
Competitive advantage is the means by which a company can perform better than its competitors and gain higher profits. The ability to create more economic value than competitors is a company’s competitive advantage. Competitive advantage for any company is accomplished when the company creates superior value for its customers in comparison to its customers (Porter, 1998). One of the hottest trends in the business today is analyzing the best methods of companies to enhance their performance (Boxwell, 1994). When enhancing the company’s performance, innovation must be a main feature and the company should introduce new means of attracting the...
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