Apple-Function and Form

Topics: Apple Inc., Steve Jobs, IPhone Pages: 9 (3003 words) Published: April 5, 2014
Table of Contents
Executive Summary:3
Introduction:4
Background:4
Objectives:5
Main Findings:5
Competitive Advantage:5
Business Level Strategy:6
Generic Strategies:8
Apple’s Mission statement:9
Apple using differentiation Strategy:9
Advantages of differentiation strategy:11
Limitations of the differentiation Strategy:12
Recommendations:12
Conclusion:13
References15



Executive Summary:
Apple Inc. was founded by Steve Jobs and Wozniak in 1976. From then till now Apple has been consistently making its valuable customers by giving them customer value and providing innovation in their product lines. Apple’s product line extends from iPhone to iPod, from softwares to customer aid programs, and all are directed to seek the maximum customer value for maximum competitive advantage. This report focuses on the case study of Apple Inc. evaluating the importance of competitive advantage, the means of achieving them, the generic strategy used by Apple and the implementation, advantages and limitations of these strategies. In the end, we have also elaborated the recommendations to these limitations.

Introduction:
Background:
Apple Inc. is the name of a multinational company, that makes personal computers, consumer electronics, computer software, servers and is a vast distributor of media content.Apple has gone far from being just a company. It has become a company that specializes in almost all computer products all the way from 1976 (Dpnick330.wikidot.com, 2008). Apple found its existence in the year 1976 when Steve Jobs and Steve Woznaik released the Apple I in California (Nostoptechnology.com, 2014). Since then apple has been flourishing and providing its market with the products of innovation. The creation of the iPhone gave a competitive edge to the company, released in 2001. The very first computer with GUI (Graphical User Interface) was Apple Lisa which was launched by Apple in 1984 (Bellis, 2013). The company with the help of its founder Steve Jobs realized the key to success was to excel in softwares and provide innovation by all means. Jobs, with the help of Wozniak, wanted to create a friendly desktop which would enable the users to use computers not as a hobby, at its very start (Lüsted, 2012). Apple has been extending its chain of products and now offers longer, broader and bigger Book of Apple Hacks with tactics and tricks to get the most out of iPod, iPhone and Apple Tv (Seibold, 2008). As Jobs took care of the finances, Wozniak was taking care of improving the functionality of the company’s products from the very start. (Linzmayer and Linzmayer, 2004) Objectives:

Objectives are the expected outcomes, the report will accomplish. They should be SMART (specific, measurable, attainable, realistic and timely), corporate, functional, systematic, operational, hierarchical, quantitative, realistic and consistent. The report will encompass the following objectives: •The competitive strategy used by Apple Inc.

The measures taken to implement this strategy.
Examples of using these strategies for giving a competitive edge. •Advantages of this strategy by evaluation.
Limitations of this strategy by evaluation.
Recommendations to improve and enhance the competitive position of Apple Inc. Main Findings:
Competitive Advantage:
Competitive advantage is the means by which a company can perform better than its competitors and gain higher profits. The ability to create more economic value than competitors is a company’s competitive advantage. Competitive advantage for any company is accomplished when the company creates superior value for its customers in comparison to its customers (Porter, 1998). One of the hottest trends in the business today is analyzing the best methods of companies to enhance their performance (Boxwell, 1994). When enhancing the company’s performance, innovation must be a main feature and the company should introduce new means of attracting the...

References: Badenhausen, K. 2013. Apple Dominates List Of The World 's Most Valuable Brands. [online] Available at: http://www.forbes.com/sites/kurtbadenhausen/2013/11/06/apple-dominates-list-of-the-worlds-most-valuable-brands/ [Accessed: 9 Jan 2014].
Bellis, M. 2013. The History of Apple Computers. [online] Available at: http://inventors.about.com/od/cstartinventions/a/Apple_Computers.htm [Accessed: 9 Jan 2014].
Blodget, H. 2013. Apple Is Being Shortsighted -- And This Could Clobber The Company. [online] Available at: http://www.businessinsider.com/apple-is-being-greedy-2013-9 [Accessed: 9 Jan 2014].
Blodget, H. 2013. Come On, Apple Fans, It 's Time To Admit That The Company Is Blowing It. [online] Available at: http://www.businessinsider.com/apple-prices-too-high-2013-11 [Accessed: 9 Jan 2014].
Boxwell, R. J. 1994. Benchmarking for competitive advantage. New York: McGraw-Hill.
Canada, A. 2012. Take A Lesson from Apple: A Strategy to Keep Customers in Your Ecosystem. [online] Available at: http://www.forbes.com/sites/jump/2012/11/12/take-a-lesson-from-apple-a-strategy-to-keep-customers-in-your-ecosystem/ [Accessed: 9 Jan 2014].
Cmosurvey.org. 2014. CMO Survey Award Winners | The CMO Survey. [online] Available at: http://www.cmosurvey.org/award-winners/ [Accessed: 9 Jan 2014].
Cole, S. 2013. Apple claims 'world 's most valuable brand ' crown for 3rd consecutive year. [online] Available at: http://appleinsider.com/articles/13/11/07/apple-claims-worlds-most-valuable-brand-crown-for-the-3rd-consecutive-year [Accessed: 9 Jan 2014].
Dpnick330.wikidot.com. 2008. Background - Apple the Company. [online] Available at: http://dpnick330.wikidot.com/background [Accessed: 7 Jan 2014].
Eldring, J. 2009. Porters (1980) Generic Strategies, Performance and Risk. Diplomica Verlag.
Frei, F. and Morriss, A. 2012. Uncommon service. Boston, Mass.: Harvard Business Review Press.
Furrer, O. 2011. Corporate level strategy. London: Routledge.
Hanselman, A. 2011. Apple’s Customer Service Secrets Revealed: A.P.P.L.E. | Social Media Today. [online] Available at: http://socialmediatoday.com/andyhanselman/551259/apple-s-customer-service-secrets-revealed-apple [Accessed: 9 Jan 2014].
Ibsen, H. 2007. Brand. Wildside Press LLC.
Johnson, G., Scholes, K. and Whittington, R. 2009. Fundamentals of strategy. Harlow, Essex, England: FT Prentice Hall.
Kossowski, A. 2007. Strategic management: Porter 's model of generic competitive strategies - theory and analysis. München: GRIN Verlag GmbH.
Kovach, S. 2014. Samsung Is Still Crushing Apple In Smartphone Market Share. [online] Available at: http://www.businessinsider.com/samsung-apple-smartphone-market-share-2013-11 [Accessed: 9 Jan 2014].
Linzmayer, O. W. and Linzmayer, O. W. 2004. Apple confidential 2.0. San Francisco, Calif.: No Starch Press.
Lüsted, M. A. 2012. Apple. Minneapolis, MN: ABDO Pub.
Magee, D. 2011. Apple 's Competitive Advantage: Multiple Products That Integrate as One. [online] Available at: http://www.ibtimes.com/apples-competitive-advantage-multiple-products-integrate-one-300605 [Accessed: 9 Jan 2014].
Marvic and Manalo. 2013. Basic Accounting: Service Business Study Guide. eBookIt.com.
Mckormack, F. 2013. Apple’s iPhone Marketing Strategy Exposed. [online] Available at: http://smallbusiness.yahoo.com/advisor/apple-iphone-marketing-strategy-exposed-032350605.html [Accessed: 9 Jan 2014].
Moorman, C. 2012. Why Apple Is a Great Marketer. [online] Available at: http://www.forbes.com/sites/christinemoorman/2012/07/10/why-apple-is-a-great-marketer/ [Accessed: 9 Jan 2014].
Mourdoukoutas, P. 2013. Apple 's Most Important Branding Lesson For Marketers. [online] Available at: http://www.forbes.com/sites/panosmourdoukoutas/2013/10/05/apples-most-important-branding-lesson-for-marketers/ [Accessed: 9 Jan 2014].
Nostoptechnology.com. 2014. The History of Apple Inc. - No Stop Technology - The Apple Fan Site. [online] Available at: http://www.nostoptechnology.com/ [Accessed: 9 Jan 2014].
Porter, M. E. 1998. Competitive advantage. New York: Simon & Schuster.
Richey, L. A. and Ponte, S. 2011. Brand aid. Minneapolis, Minn.: University of Minnesota Press.
Riley, J. 2013. Strategic Choice: Apple: Differentiation v Scale. [online] Available at: http://www.tutor2u.net/blog/index.php/business-studies/comments/strategic-choice-apple-differentiation-v-scale [Accessed: 9 Jan 2014].
Ruskin-Brown, I. 2005. Marketing your service business. London: Thorogood.
Secrets of Apple 's customer success. 2014. [online] 20th Sep, 2010. Available at: http://news.cnet.com/8301-31021_3-20017064-260.html [Accessed: 9 Jan 2014].
Seibold, C. 2008. Big book of Apple hacks. Beijing: O 'Reilly.
Strategic Management Insight. 2013. Apple mission statement 2013 | Strategic Management Insight. [online] Available at: http://www.strategicmanagementinsight.com/mission-statements/apple-mission-statement.html [Accessed: 9 Jan 2014].
Yarow, J. 2013. APPLE: Our App Store Did Over $10 Billion In Sales Last Year. [online] Available at: http://www.businessinsider.com/apples-app-store-sales-2014-1 [Accessed: 9 Jan 2014].
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Apple INC Essay
  • Apple Essay
  • Apple Essay
  • Apple Essay
  • Apple Essay
  • Apple Essay
  • Essay about Form Helps Function vs Form Follows Function
  • Punishment: Forms and Functions Essay

Become a StudyMode Member

Sign Up - It's Free
CAM Deadpool 2 | truembroidery | Le règlement de KickassTorrents - Le Guide des débutants (1/2)