Apple distributes its products in over 80 countries through its direct channels, its cellular network carriers distribution channels and third party resellers. Apple success is due mainly to the collaboration of the iphone with its updateable applications. In markets such as the United States and Japan. Apple business strategy focuses on bringing the best personal computing and music experience to students, educators, creative professionals, businesses, government agencies and consumers through its innovative hardware, software, peripherals, services and Internet offering (Apple Computer, 2005).
According to a report in Electronista, market data from Gfk Japan shows the 32 GB iPhone is in the No. 1 spot for July, ahead of Japanese-made phones from Sharp, Panasonic (PC), NEC, Casio and Sony Ericsson (a Japanese/Swedish joint venture). ( Dewiit, Philip Elmer cnn money article) In one of the most technologically advanced countries such as Japan it is no wonder why apple seems to be gaining so much success in a foreign market. The Japanese market is in awe of the simplicity and performance that apple product provide. In doing a PEST analysis I have come to a realization that the Japanese market wants high performance low cost technically superior and social acceptable products at an affordable price. Rendering apple a perfect company to satisfy these wants. Apple distributes its products in Japan through its own retail stores and companies such as Wal-Mart and other retail giants. Accoding to the Apple annual report Japan’s net sales increased $551 million or 32% in 2009 compared to 2008. The key contributors to this growth were increased iPhone revenue, stronger demand for certain Mac portable systems and iPods, and strength in the Japanese Yen (Apple annual report 2009 pg. 13).
Similarly Apple’s target market in the United States wants the same kind of high performance low cost gadgets. Apple manufactures most of its products in China and has them shipped to...
References: Apple annual report 2009
Dewitt, Philip Elmer. "Apple iphone No. 1 in Japan". CNN MONEY. august 17 2009 .
JOBS, STEVE. "APPLE DEVLOPMENT CENTER". APPLE. MAY 9 2010 .
SKIPWORTH, HUNTER. "IPHONE IN JAPAN". TELOGRAPH.CO.UK. DEC 1 2009 .
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