Rotten Apple, Wormy Apple, or Red Delicious
Apple Inc., is a California based company that builds iPhones, iPads, iPods, MacBook computers and much more. Steve Jobs was the CEO for 14 years, and this was probably the most important 14 years of Apple Inc.’s rise. He didn’t design the products but what he did was just as important. The principles Steve Job’s held have benefited the company and are currently shared by Apple Inc. employees. These products mentioned might not have come to pass had it not been for Apple Inc.’s constant need to innovate. That’s an attitude driven by Jobs, during flush times, as well as when the tech business was flagging. It’s worth noting that some of Apple Inc.’s biggest product releases during Job’s tenure—the iPod and iPad, most notably—were developed during recessions, when consumers theoretically were less inclined to spend money on pricey electronics. ("Steve Jobs: The Man Who Saved Apple." Macworld) Steve Jobs did help with the design of the some of the electronics. He stressed how the appearance is important and how the devices feel in the consumers hands. Steve Jobs resigned in 2011 and Timothy Cook took his job as CEO. Jobs lost his battle with cancer in October 2011. His predecessor Cook has had a big influence on Apple Inc. having its products built overseas. The products from Apple Inc. are appealing with their slim look and sleek touch, and have made them very successful. What’s the trick beneath the skin that’s making the company so successful? I have wondered if in fact the apple is a rotten apple, or maybe an apple with a worm in it. The appearance of Apple Inc. is phenomenal; they appear to be a great emblem for America. They have profits that are “off the charts”. The apple may appear to be shiny, appealing, and delicious, but inside the apple is a worm, which will eat its way from inside out. I’ve heard rumors that behind the image of Apple Inc., are production companies that thrive on men, women and underage workers, working long shifts, in unsuitable work environments and being exposed to hazardous material. I want to find out if Apple Inc. is a company that deserves the remarkable image it has set for itself. Not only is Apple Inc. affected by these issues but those in China will also be impacted if these conditions continue. Will this worm inside Apple Inc. eventually ruin the image? Will Apple Inc. lose the appearance it has and become known for unethical labor conditions? How can they prevent this from ruining a successful business? I believe in order for this company to remain a top supplier of these phones, tablets, music players, and computers they will have to improve their factory’s working conditions and environmental impacts. Since Steve Jobs took over Apple Inc. in 1997 the company has shown increase sales and net profits. They have become known across the world for the products they provide. Timothy Cook has also helped build the name and reputation of Apple Inc. In 2011, for the second fiscal quarter “Apple reported sales of $24.67 billion and a net profit of $5.99 billion.”(Michaels). The key to Apple’s impressive profits: cheap production costs and relatively high retail prices. They record such profits by having their products made in China where there is no minimum wage. These profits and the appealing products that Apple Inc. offers is how most of the public sees the company. This is the shiny appealing outside skin that people see. Apple Inc. uses many factories in China for the production of its goods. The companies Foxconn and Lian Jian Technology are a few of the primary factory use for making iPhones, iPads, and iPods. Labor issues have arisen in the Lian Jian Technology factory. This factory is being criticized for its harsh working conditions and demanding, rude assembly line leaders. Also,the leaders of assembly lines at Foxconn often “scold us girls to tears” says Xiao Wei(a source from Yunyun’s “The Sour Apple”), when they make mistakes....
Cited: "Steve Jobs: The Man Who Saved Apple." Macworld 28.11 (2011): 14-18. Academic Search Complete. Web. 30 Oct. 2012.
Liu, Yanyun. "The Sour Apple." Beijing Review 55.7 (2012): 10-13. Academic Search Complete. Web. 4 Oct. 2012.
Michaels, Philip. "Apple Keeps Raking In The Big Bucks." Macworld 28.7 (2011): 18. Academic Search Complete. Web. 30 Oct. 2012.
Beech, Hannah, and Chengcheng Jiang. "The Cult Of Apple In China." Time 180.1 (2012): 44-49. Academic Search Complete. Web. 30 Oct. 2012.
Murphy, David. "A Foxconn Breakdown: Its Strengths, Strangeness, And Scrutiny." PC Magazine (2012): 1. Academic Search Complete. Web. 30 Oct. 2012.
Poeter, Damon. "Labor Group Says Foxconn Hid Underage Workers During Inspections." PC Magazine (2012): 1. Academic Search Complete. Web. 30 Oct. 2012.
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