Apple Inc

Topics: Personal computer, Steve Jobs, Apple Inc. Pages: 3 (1308 words) Published: March 15, 2015
Student Code: 1852
Apple Inc. 2010 The HBS case study
A Brief Introduction to the case:
Apple Inc. is an American Multinational corporation that designs and manufactures consumer electronics and computer software products. The company’s best-known hardware products include Macintosh computers, the iPod and the iPhone. Apple was established on April 1st 1976 by Steve Jobs and Steve Woznaik. Their first release was Apple I. Job’s mission was to bring an easy-to-use computer to market and this led to the release of the Apple II in April 1978. This sparked the computer revolution that drove the PC industry to $1 billion in annual sales in less than three years. The current Apple products are: Desktop, Laptops, iPod, iPhone, iPad, and software. This case study clearly explains the establishment of Apple Computer in 1976, its emergence as the first PC manufacturer with Apple I, its competitive phase with IBM when it entered the PC market in 1981. Steve jobs was regarded the heart and the soul of the company. Apple’s competitive position changed fundamentally in 1981when IBM entered the PC market. In 1981 and 1984, the company went into bankruptcy. Jobs was forced out in 1985. Later in 1997, again Steve Jobs returned as CEO and moved quickly to reshape Apple. Then after his return, apple forever changed the way people communicate, entertain themselves, even the way they absorb information by manufacturing and introducing the products like iMac, iPod, iPhone and iPad. Jobs recognized that an industry dominated by Microsoft and Intel would not adapt smoothly in the era of personal media and communication devices. Thus Apple once again won the market with its new innovative communication products. Answers to the given questions:

Question: 1 Analyze the structure of the personal computer industry over the last 15 years. How have the dynamics of the PC industry changed? Answer: After World War II, a new industry of building computers emerged. The PC has transformed...

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