Apple Maps Case
Apple Inc is a multinational company headquarter in Cupertino, California. Apple Inc was founde on April 1, 1976, and incorporated as Apple Computer Inc. On January 3, 1977. The word “computer” was removed from its name on January 9, 2007. Apple Inc designs, develops, and sells consumer electronics, computer software and personal computers. Its best-known hardware products are the Mac line of computers, the iPod music player, the iPhone smartphone, and the iPad tablet computer. Its software includes the OS X and iOS operating systems, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and production suites.
Famous product from Apple that use an maps application is iPhone, but the maps for first generation iphone provided by Google Maps from June 29, 2007 until September 19, 2012. Apple announce that they will use their own mapping system on their newest iPhone. On the release of Apple Maps provide a locations that available in 3D from 11 countries, Australia,Canada, Denmark, France, Germany, Italy, Ireland, Spain, Sweden, UK, and USA. One key reason for Apple dumping Google Maps is that Apple wanted turn-by-turn directions and for obvious reasons, Google did not want to license this feature to Apple because it gave them a competitive advantage over Apple. Apple’s goal is to ultimately provide the best user experience to their customers and they feel that can only happen if they design and control the future of their mapping software and that required a re-build from the ground up.
Apple Maps release with the iPhone 5 that use iOS 6, the last iphone also can get the map after they upgrade to iOS6, many critic from the customer when the iPhone 5 use Apple Maps. The maps was criticized for its lack of certain features contained in Google Maps, several features that Apple Maps dont have are Street View and transit direction. There are many problems with the Apple Maps, within a minutes of this map software...
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