Marketing Mix is the set of marketing tools that the firm uses to produce the response from its target market. Price, product, place and promotion are the 4 P's that make up a marketing mix.
1. Product – Apple’s key products are the iPhone, iPad, and the Mac line of personal computers. Steve Jobs has always maintained that first and foremost Apple is an industrial manufacturing firm with a mission to create innovative and compelling products that are unmatched in their visual appeal and intuitive nature. For apple, this is the most important P as they have the most of a product can offer and then the three other P’s simply fall after in their place. 2. Price – Apple has always been more worried about their product than their price, but they do have the advantage with its competitors with their previous successes with the iPad and iPhone. They have the leverage in materials, such as touch screens and flash memory, to help them keep the price staying lower than its competitors and it is obvious that Apple won’t be threatened any time soon. 3. Promotion – Apple’s commercials are instantly recognizable as they stick to the simplicity of their design which the layout of their product is featured on a white background, with catchy music playing in the background. Everything is visual, and visually plentiful, but not overpowering as some ads can be. Even their walk-in stores have the same simple design featuring nothing but their products and their own features. 4. Place – Apple has expanded its company to nearly all regions both big and small. Their iPods, iPads, and iPhones are just about any store that sells electronics these days. From hundreds of retail outlets to a great e-commerce website to even an app on their own, Apple’s products are just about as easy to buy as a pair of jeans.
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