Apple Products - Essay

Topics: Apple Inc., Supply chain, Supply chain management Pages: 13 (3646 words) Published: September 24, 2011

Apple Inc.  is a well known American multinational corporation that focusing on designing and then marketing consumer electronics, computer software, and personal computers. Apple Inc. was established on 1st April 1976 in Cupertino, California. The company was founded by the key persons in Apple Inc. history, Steven Paul Jobs (Steve Jobs) and Stephen Wozniak (Steve Wozniak) and Ronald Wayne.

Then, after seeing the potential and the future of the computing world, Apple was incorporated 3rd January 1977 without Ronald Wayne, who sold his share of the company back to both Jobs and Wozniak for $800. During the incorporation of Apple, another person that responsible for the incorporation of the company is a multi-millionaire, Mike Markkula which provided essential business expertise and funding of $250,000.

The company was previously known as Apple Computer, Inc. This had gone for over the first 30 years, but then they removed the word "Computer" on January 9, 2007. This action was to reflect on its’ ongoing expansion into the consumer electronics market, rather than its traditional business which focus on personal computers. As of September 2010, Apple had 46,600 full time employees and 2,800 temporary full time employees worldwide and had worldwide annual sales of $65.23 billion (Wikipedia, 2011). As a prove of this, Fortune magazine has named Apple as the most admired company in the United States for the year 2008, as well as in the world in 2008, 2009, and 2010.


Until today, Apple has come out with various types of products. These include desktop computers, portable computers, Personal Digital Assistants (PDA), servers, printers, and software. Moreover, apart from computer-related products, Apple had also invested in producing other products such as portable music player, smart phones and tablet computer. However, due to many internal and external circumstances, the company had discontinued multiple products and just few of it. List of Apple products that remain in the market are as shown in Figure: A.

|Mac |iPod |iPhone |iPad | |Mac Pro |iPod touch |iPhone 4 |iPad 2 | |Mac mini |iPod classic |iPhone 3GS |iPad | |MacBook |iPod nano |iPhone 3G | | |MacBook Air |iPod shuffle |iPhone (Original) | | |MacBook Pro |Apple TV | | | |iMac | | | | |Mac OS X | | | |

Figure A: Current Apple’s Product in the market

The latest invention by Apple is the all new iPad. It is a line of tablet computers designed, developed and marketed by Apple primarily as a platform for audio-visual media including books, periodicals, movies, music, games, and web content (Wikipedia, 2011).


iPad is the latest invention, sized and weighted between contemporary smartphones and laptop computers. It uses same operating system as the other products of Apple, iPod Touch and iPhone, which is the iOS 4.3.3 and have the ability to run its own applications as well as iPhone applications. The iPad uses multitouch display, a departure from most previous tablet computers, which used a pressure-triggered stylus—as well as a virtual onscreen keyboard in lieu of a physical keyboard (Wkipedia, 2011). The iPad has the ability to connect to the internet as it uses a Wi-Fi data connection. In addition, different models also have...
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