Topics: Apple Inc., Steve Jobs, Samsung Group Pages: 22 (4320 words) Published: May 2, 2014

Apple & Samsung
Analyse the business strategies of two leading international companies Dr. Sayeda Meharunisa Ahmed

Inas Alhamdy 2131874
Sara Aljamei 2112479
Nouf Almandeek 2100663
Thikra Alreshoodi 2110273
Maymona haboudal 2112598

Table of Contents

Introduction Apple and Sumsung
Vision and Mission
Internal and External Factors
SWOT Analysis


Apple Inc. is one of the leading companies it is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software and personal computers. Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976 to develop and sell personal computers. According to Steve Jobs, Apple was so named because Jobs was coming back from an apple farm, and he was on a fruitarian diet. He thought the name was "fun, spirited and not intimidating".

Its best-known hardware products are the Mac line of computers, the iPod media player, the iPhone smartphone, and the iPad tablet computer. Its consumer software includes the OS X and iOS operating systems, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and productivity suites. On December 12, 1980, Apple went public at $22 per share, generating more capital than any IPO since Ford Motor Company in 1956 and instantly creating more millionaires (about 300) than any company in history.

In 1984 Apple Inc. released Macintosh, which revolutionized the computer experience with a graphical user interface and a pointer devise called the “mouse.” in 1985, Steve Jobs was fired from the company he co-founded. After a little more than a decade, Apple Inc. purchased NeXT, a company that Steve Jobs started after leaving Apple Inc. With this purchase transaction, Steve Jobs was brought back to Apple’s management team and in 1997 became the CEO.

At the 1997 Macworld Expo, Steve Jobs announced that Apple would join Microsoft to release new versions of Microsoft Office for the Macintosh, and that Microsoft made a $150 million investment in non-voting Apple stock. On November 10, 1997, Apple introduced the Apple Online Store, tied to a new build-to-order manufacturing strategy. For more than two decades, Apple Computer was predominantly a manufacturer of personal computers, including the Apple II, Macintosh, and Power Mac lines, but it faced rocky sales and low market share during the 1990s.

In 2001 The company operates more than 250 retail stores in nine countries and an online store where hardware and software products are sold. Apple established itself as a leader in the consumer electronics and media sales industries, leading it to drop "Computer" from the company's name on January 9, 2007 and was renamed as Apple Inc. Apple is the world's second-largest information technology company by revenue after Samsung Electronics, and the world's third-largest mobile phone maker after Samsung and Nokia.

Fortune magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012. As of September 29, 2012, the company had 72,800 permanent full-time employees and 3,300 temporary full-time employees worldwide. As of May 2013, Apple maintains 408 retail stores in fourteen countries as well as the online Apple Store and iTunes Store, the latter of which is the world's largest music retailer. On September 30, 2013, Apple surpassed Coca-Cola to become the world's most valuable brand in the Omnicom Group's "Best Global Brands" report. However, the company has received criticism for its contractors' labor practices, and for Apple's own environmental and business practices. In May 2013, Apple entered the top ten of the Fortune 500 list of companies for the first time, rising 11 places above its 2012 ranking...
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