Apple - the Best Global Brand

Topics: Apple Inc., Steve Jobs, IPod Pages: 6 (2240 words) Published: November 27, 2012
I. Introduction
Hello everyone, my name is Tuấn from group 4: Bad apple.
Though all of you seem quite tired after hearing a lot of presentations, we highly appreciate your attendance today.
Firstly, let me introduce 6 members of our group: ….
Have you ever heard about I’m sure you all know about this as it’s so famous of high-tech products. So today, we're very pleased to be here to talk about a topic that we think very close to all of you : Apple- the best global brand. Which reason makes us talk about Apple it’s because Apple has a large market share and it is having lots of influence on technological revolution. We hope that through this talk, everyone will have a sufficient overview about Apple. Now, to make it easy for you to approach the presentation, let’s look over 4 main ideas in our talk. First, we’ll tell you about Apple’s history. After that, We’ll give you some information about its human resources. Next We’ll mention development strategies. And the final thing is achievements. We will represent it briefly so it's expected to take you about 30 minutes. We’d be glad to answer any questions at the end of our talk. Now let’s start with Nhung in section 1: Apple’s history. II. Body

1. history
All of you must have known Apple and their products, right? But are you sure that you know Apple’s history? That bring me to my part of our presentation As you know, Apple Inc, originally Apple computer Inc is well – known as one of the most successful multinational companies. I’m sure that everyone here know it is engaged in designing, manufacturing. Apple is also famous for selling mobile communication, media services, personal computers, portable digital music players, computer software and a wide range of applications.  Now, let’s take a look at the screen, I will show you a brief overview of Apple company. Dated back to April 1, 1976, Apple was established by three young men. Who are these geniuses? They are: Steve Jobs, Steve Wozniak and Ronald Wayne. With their great efforts and talent, they have built Apple into unbeatable empire in technology world. The world corporate headquarters are located in the middle of Silicon Valley in Cupertino California where hundreds of breakthroughs have been appeared.   Now, I ‘d like to draw your attention to the next part of my talk. All of you may know the official logo of the company, an apple with a bite. So unique, right? But what I want to tell you is its history. Apple‘s first logo, designed by Ron Wayne, depicts Sir Isaac Newton sitting under an apple tree. However, it was almost immediately replaced by Rob Janoff‘s “rainbow apple”. The logo was designed with a bite so that it would not be confused with another fruit. The colored stripes were conceived to make the logo more accessible and to represent the fact that second generation product, Apple II, could generate graphic in color. Since 2001 till now, a version of monochrome logo has been used.  So, that’s enough for background information of Apple. You must be surprised when know that Apple has 393 retail stores in fourteen countries as well as the online apple stores and iTunes stores today. It is the largest publicly – traded corporation in the world by market capitalization with an estimate value of $626 billion as of September 2012. The apple market cap is larger than that of Google and Microsoft combined.  So, what are the factors contributing widespread success of Apple? What makes it become one of the most famous and valuable brand names? Please keep paying attention, find out the answer and welcome to the next part of our presentation!!! 2. human resource

Yes, one reason for the success of Apple is human resource. That brings me to my presentation, human resource of Apple. It’s about Apple’s leaders and employees At first, I would like to give you some information about Apple’s leaders. Such a successful company like Apple certainly has many wonderful leaders. Board of directors now is: 1. Tim...
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