Assignment 1: Apple Inc. - Corporate Responsibility and Marketing Strategies Amber Craggette
Instructor: Dr. Jean Fonkoua
BUS508- Contemporary Business
Apples ethics and social responsibility
In researching the Apple Company’s Social (Supplier) and ethical responsibilities I found that their initiatives are geared toward Empowering Workers, Labor & Human Rights, Health & Safety, Environment and Accountability. I think their approach is interesting but I feel that a large company like Apple can do way more for the local communities and country as a whole. Apples stance on empowering their workers is a wonderful thing. I think more companies need to recognize that a happy workforce makes for an overall greater employee and customer experience. Apple Inc. employs staff all over the world and is committed to treating employees with respect and dignity. The company provides educational resources for all of their employees giving them the opportunity to earn an undergraduate degree. Apple has very high standards and expectations in the industry. They provide their employees with the appropriate tools necessary to meet the high bar set forth; communicate and maintain a safe and respectable workplace. Training on the Apples Code of Conduct is mandatory for all new and existing employees. When it comes to Labor & Human Rights Apple is committed to ending excessive work hours, providing a foundation for ethical employment, preventing underage labor, stopping excessive recruitment fees and bonded labor and responsible sourcing of minerals. Apple only does business with companies that uphold the highest commitment to Human Rights. Apple has very high standards in Health & Safety, Environment and Accountability. They believe that every worker has the right to a safe and healthy workplace. Improving health and safety is essential and all workers receive the appropriate education on the topic. All apple suppliers must work alongside of apple to reduce their environmental impact and use a number of methods to identify risks. Apple believes in accountability for themselves and suppliers and has strengthened their code of conduct to meet the responsibility standards. In my opinion Apple has not quite met their Social Responsibility standards, and can do more. In 2012 the NY Post reported that Apple was trying to get rid of the reputation as stingiest company. They made over $150 million in charitable donations split between multiple organizations that year. They donated 500,000 to “SF Gives” in May of 2014. But giving back has never been an immediate priority of Apple as Steve Jobs stated. Not to mention all of the negative publicity Apple has received in reference to the working conditions of their overseas warehouses. Apple’s Reputation
Have you ever heard the saying you are “guilty by association”? Unfortunately that is the way the world works. Foxconn is the main producer of Apple’s products along with a number of other well-known companies. Based out of China the Foxconn-Apple warehouse that employs over 500,000 workers has been in the media in recent years regarding violation of the Labor & Human rights laws. In July 2009, an employee at the Foxconn warehouse that makes iPad committed suicide after his home was raided; he was badly beaten and humiliated over a missing iPhone. In a report released in early 2011 by the Guardian there were a large number of suicides from Foxconn-Apple facilities in China. It is said that the tragic suicides were a result of the employees being overworked and deplorable working conditions. The guardian also reported in late 2012 91 children working at one of Apple’s Foxconn suppliers which is almost ten times more than what was reported in the previous years. This does not meet the very high standards set forth by the company in the eyes of the general public. In 2009, 137 employees were poisoned by n-hexane use at one of the Apple- Wintek LCD plants in East...
Cited: Apple Inc. (2013). Supplier Responsibility Standards. http://www.apple.com/supplier-responsibility/pdf/Apple_Supplier_Responsibility_Standards.pdf.
China Labor Watch. (2012). Beyond Foxconn:Deplorable Working Conditions Characterize Apple’s Entire Supply. http://www.chinalaborwatch.org/news/new-415.html.
Christine Moorman, Forbes. (2012). Why is Apple a Great Marketer. http://www.forbes.com/sites/christinemoorman/2012/07/10/why-apple-is-a-great-marketer/.
Connie Guglielmo, Forbes. (2012). Apple 's Supplier Labor Practices In China Scrutinized After Foxconn, Pegatron Reviews. http://www.forbes.com/sites/connieguglielmo/2013/12/12/apples-labor-practices-in-china-scrutinized-after-foxconn-pegatron-reviewed/.
Dunstan Pria, Fox. (2012). Apple 's Chinese Manufacturer To Fix Labor Violations. http://www.foxbusiness.com/industries/2012/03/29/apples-chinese-manufacturer-to-fix-labor-violations/.
Fair Labor Association. (2012). FAIR LABOR ASSOCIATION SECURES COMMITMENT TO LIMIT WORKERS ' HOURS, PROTECT PAY AT APPLE 'S LARGEST SUPPLIER. http://www.fairlabor.org/blog/entry/fair-labor-association-secures-commitment-limit-workers-hours-protect-pay-apples-largest.
Scott Nova, Isaac Shapiro, EPI. (2012). Polishing Apple Fair Labor Association gives Foxconn and Apple undue credit for labor rights progress. http://www.epi.org/publication/bp352-polishing-apple-fla-foxconn-labor-rights/.
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