Assignment 1 Social Performance

Topics: Apple Inc., IPod, Personal computer Pages: 7 (1382 words) Published: March 8, 2015

Social Performance of Organizations Bus 475 Social Performances
Strayer University

1. Specify the nature, structure, and types of products or services of Apple, and identify two (2) key factors in the organization’s external environment that can affect its success. Provide explanation to support the rationale. Apple Inc. is a well-known computer manufacturer, smartphone and digital devices device maker. Company have made strong roots in the computing market since its beginning its’ all, because of its maintained quality which have been continuously delivering to its valuable customers, Apple (2012).

The firm was formerly known as Apple Computer Inc. as it was started by Steve Jobs with his friends Steve Wozniak and Ronald Wayne in the 1970’s. Apple Incorporation (Inc.) is well known for design, sells best quality of the Computer, Music and Mobile-phone Industries. Apple Inc. is an American Multinational corporation with a focus on designing and manufacturing consumer electronic and related software products. Its best-known hardware products include the Macintosh line of personal computers, the iPod (portable media player), and the iPhone. The software products include the Mac OS X operating system, iTunes media browser and the iLife suite of multimedia and creativity software. (Wikipedia, the free encyclopedia) The personal computer industry is characterized by the following features: it is highly competitive, computer companies abide aggressive pricing practices that causes downward pressure on gross margins, another feature is frequent introduction of new products, computers, peripherals and accessories have got in a great extant short product life cycles, there are a lot of industry standards and patents, in fact, all makers apply strategies of continual improvement in product price/performance characteristics, if any company has invented any technological advancements, another one rapidly adopts it, besides, prices are very sensitive on the part of consumers, and it is likely, there is and lots of competitors in the market. In order to achieve those results Apple Inc. has got today the company has to pay attention to all these. Apple is using different business strategy that all employees and management work together in the creation of their products and services while Apples main on customer relationship management. Apple Inc. uses various types of internet business models like Business to Business e-commerce is used in the selling of computers which help operate proficiency in other businesses. Business to Consumer e-commerce model is the selling of iPods, computer, iTunes, iMac and other products to different individuals rather than businesses. Other Business to Government e-commerce model is the process of selling of any Apple products to government operated organizations, Apple (2012). In addition; Apple has expanded its business and keeps on continuously expanding its services. Apple first started with the desktop computers those were the best quality represented by apple. Then slowly it tools over the market and also starts to launch various digital players. Apple iPod and iPhone was hugely accepted by all the people who seek quality in produce. Apple is always known for the quality it provides, Sofiane Achiche, Francesco Paolo Appio, Tim C. McAloone, Alberto Di Minin (2013); Organization especially focusing on their competitors’ level on how easy or difficult is it for current services to maintain, in which barriers do exist by their competitors. Second one, is to use core technical power of experts during the technological changes where experts are mandate to get into because of organizational market position and taking a lower percentage of profit Later, there are various segments in which company...

References: Apple (2012). Apple’s official Webpage. Retrieved from
HANQING CHEN (2012, March). Who 's Really to Blame for Apple 's Chinese Labor Problems?. Retrived From:
Jeffrey W. Alstete, John P. Meyer (2012). Intelligence Methods and Systems Advancements for Knowledge-Based Business.
Sofiane Achiche, Francesco Paolo Appio, Tim C. McAloone, Alberto Di Minin (2013). Fuzzy decision support for tools selection in the core front end activities of new product development, Research in Engineering Design, 24, 1, 2.
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