Based on Your Analysis, How Sustainable Is Apple’s Competitive Position in Pcs?

Topics: Apple Inc., Macintosh, Mac OS X Pages: 3 (905 words) Published: November 11, 2012
Based on your analysis, how sustainable is apple’s competitive position in PCs? (Removed when edit) Apple has a stable market share compared to its competitors Apple has steadily maintained a ratio of around 3%-5% in the PC Manufactures’ world market share in the last 10 years, which means it has a sustainable market share power. Since the computer market is large and growing due to technology and consumer psychology changes every year, a few of Apple’s competitors have entered or left the market. For instance, Compaq had 13% in 2000, then was acquired by Hewlett-Packard (HP) in mid-2002. PC vendors like Fujitsu Siemens, Packard Bell, NEC, etc. lost their market share after 2000. However, PC vendors like Lenovo and Acer, entered the market and grew quickly in the last 10 years. During this time, Apple’s computer sales were growing faster than the industry. The top brand, HP, accounted for 17.7% of worldwide shipments in 2011, 0.8% lower than the year 2010. Meanwhile, Apple had 4.7% in 2011 and 3.9% the year before. [1] Apple’s target market is increasing

Apple remained committed to the education market for many years. However, new PC products focused on home consumers’ instead. Customers enjoy Apple’s innovative products. For example, one kind of Apple computer: the ultra-thin Mac Air , is described as “stylish”, “slim” and “powerful”, words that were seemingly reserved for it. Thus, Mac Air became the third –largest PC vendor in the US. With 11% unit share in Q4 2011. [2] Apple’s vision and strategy help it sustain in the PC market Vision that shows sustainability

Apple’s ex-CEO, Steve Jobs, had presented a vision for the Macintosh called”digital hub.” He believed that the Macintosh had a real advantage for consumers who were becoming entrenched in a digital lifestyle: using digital cameras, portable music players, digital camcorders, and mobile phones. Since Apple’s smartphone product, the iPhone, is in strong demand and leads the cellular phone market,...

References: 1. David B. Yoffie, Penelope Rossano, “Apple Inc. in 2012”, Harvard Business School, May 15th, 2012, Exhibit 6
2. Rajani Singh and David Daoud,” Worldwide PC Market:4Q11 Review,” IDC, April 2012, P.11
3.”Windows 7 Release May Test Apple’s Winning Streak,” Reuters News, October 14, 2009, via Factiva, accessed March 2010
4. David B. Yoffie, Penelope Rossano, “Apple Inc. in 2012”, Harvard Business School, May 15th, 2012, Exhibit 5
5 “Computers sold in the world – sources and methods,” September 8, 2011,,acessed April 2012
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