Apple Inc. designs, manufactures, and markets mobile communication, media devices, personal computers, portable digital music players, and sells related software services (Partner, 2013). The founders of Apple were Steve Jobs, Ronald Wayne, and Steve Wozniak; Wayne sold his part of the company to Jobs and Wozniak for $800. Apple went public in 1980 at $22 a share. Apple is the second largest technology company, third largest cell phone producer and in the top 10 fortune 500 list. The origins and subsequent evolution of workplace values have not changes for Apple over the years. Apple has maintained their core values such as hiring the right person, performance, and integrity and innovation. Details remain a high priority to apple because they have seen the results in their success. It is important to be ethically sound and treat people fair. The individual values mentioned are what drive each of our team members’ actions and behaviors. The driving force behind each member’s perception of the value has a purposeful meaning that comes about whether or not consciously thought about while performing unified tasks. According to Graziadio Business Report (2009), Values drive behavior and need to be consciously stated, but they also need to be affirmed by actions. This is necessary as many may speak about their values, but one sees what is genuine when actions put into words. Values exert influence over our attitudes and attitudes influence our behavior. Values are integral to attitude formation and to how we respond to people and situations. Individual values drive different behaviors, which in turn drive personal performance and ultimately organizational performance (Graziadio Business Report, 2009). Driving ethical behavior with values and attitudes requires that there be alignment among values, attitudes, and behavior. The four main values that this team recognize as important are...
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University of Phoenix. (2006). Strategy: Winning in the Marketplace: Core Concepts, Analytical Tools, Cases, 2e. Retrieved from University of Phoenix, BUS 475 - Business Integrations website.
Strategy: Winning in the Marketplace: Core Concepts, Analytical Tools, Cases, 2e
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