The Man, the Myth, the Legend
Business 302 – Management Concepts
The term leadership can be defined in many ways; it can be defined as the process of social influence. When we speak of technology and leadership only one name comes to mind, Steve Jobs. Steve Jobs was a man that changed the whole technological world through his innovations and his leadership. Many will recognize his as the owner of Apple, but some closer to him will view him as more than just a technological genius but a leader. Steve Jobs defined what a leader was through his personal life and his professional life. Leaders were made to set an example and Steve Jobs epitomized leadership. Not everyone’s life is given to them on a silver platter and Steve Jobs represented everything that was right; he was the existential reason to believe that even after failing you can pick yourself up and make things right. Steve Jobs, the man, the myth, the legend!
The Man, the Myth, the Legend
“We have an environment where excellence is really expected. What’s really great is to be open when [the work] is not great. My best contribution is not settling for anything but really good stuff, in all the details. That’s my job — to make sure everything is great.” (Moisescot, 2012). Steve Jobs who was a very passionate businessman revolutionized the technological industry. Not only did he change the way music was being heard but the way music was purchased via ITunes. Steve Jobs was a man that defied all odds regardless of what the competitors and media were saying; he simplified everything for everyone because he felt that computers should be user friendly and not just for the super smart user. He revolutionized everything which made him famous; from computers to phones to music to books. Steve Jobs: the man, the myth, the legend. The Man
First, According to Moisescot (2012), Steve Jobs legacy started on February 25th, 1955 when Abdulfattah Jandali and Joanne Schieble brought him into the world. He was put up for adoption and quickly adopted by Paul and Clara Jobs. At the age of 13 he received his first job with Bill Hewlett at the HP factory; his first taste of electronics was what jolted his electronic interest. Steve Jobs eventually attended college in his early years but eventually dropped out due to lack of interest. He eventually received his first job working for the game maker Atari; he then went to India with his friend Dan Kottke to seek enlightenment. In the confines of his garage where all great ideas are built, Steve Jobs and his friends eventually started Apple where they built and sold computers to electronic enthusiasts. The Apple computers were instantly loved and many invested in the company where the company just continued to grow. Apple was able to lure many CEOs and board members away from their original companies such as Hewlett Packard and Pepsi Co reflecting how strongly the company was growing. Steve Jobs stepped down from Apple Computers and started his own company called NeXT with five other former employees from Apple; Apple Computers would later sue Steve Jobs. Jobs spent $10 million to buy George Lucas’ computer division ILM which he later turned into Pixar. Everyone is aware of Pixar Incorporated and how successful they are these days due to films such as the Toy Story trilogy and other highly popular animation movies. But, with greatness comes great sacrifices because it wasn’t an easy road for Jobs and his featured companies. Everyone realizes Pixar and Apple Jobs for the technological advances that have been made but no one really knows about the hardship these companies suffered through the bad times. Steve Jobs fired half of his Pixar employees in order to cut back on costs. He also stepped down from Apple, a company he helped built up because of conflicting interests just so he can start his own company to do things his own way. Sacrifices have been the backbone...
References: Friedman, L. (2011). Steve Job’s Impact Goes Beyond Technology. Retrieved from http://www.
Levin, R. (2011). Three Lessons I Learned About Running a Business from Steve Jobs.
Retrieved from http://www.nyreport.com/business_lessons_from_steve_jobs
Lindstrom, M. (2011). 10 Points Business Leaders Can Learn from Steve Jobs. Retrieved from
Moisescot, R. (2012). All About Steve Jobs. Retrieved from http://www.allaboutstevejobs.com
Patel, N. (n.d). 11 Business Lessons Steve Jobs Taught Me. Retrieved from http://www.
Please join StudyMode to read the full document