Business Communication

Topics: Steve Jobs, Apple Inc., ITunes Store Pages: 10 (1978 words) Published: March 7, 2015


Module title: Business Communication
Assignment number: 2
Assignment title: Press Release and Media article
Submission date: 24th Jan 2014

Press Release
Apple’s God Father, Steven Jobs dies aged 56
October 6, 2011 12:15:00

CUPERTINO, California, October 5, 2011 The co-founder and chief executive of Apple, Steven Jobs has passed away in Palo Alto at 56 years old. He had suffered a long term pancreatic tumor and died at his home, surrounded with closest family members.

As a visionary and creative genius, Steven Jobs devoted himself to change the world through innovation and invention. US President Barack Obama said that, “Steven was greatest of American innovators - brave enough to think differently, bold enough to believe he could change the world, and talented enough to do it”

Furthermore, he has driven a revolution into digital technology and was widely recognized as a pioneer of the personal computer revolution. Since the establishment of APPLE in 1976, Jobs has accompanied the company through peaks and troughs. Under his leadership, Apple introduced the famous “I” series, iMac, iTunes, iPod, iPhone and iPad to the public and became a leader in the technology industry. He also excogitated the unprecedented service item such as Apple store and iTunes store. Steven Jobs has successfully lead Apple for 15 years and provide a stable financial revenues. Therefore, people call him the God-father of Apple.

On 24th August 2011, he handed in his resignation and recommend Tim Cook to be the new CEO. Tim Cook said the "a company that only he could have built, and his spirit will forever be the foundation of Apple”. The death of Steven Jobs is the loss of the world. Apple said the company had "lost a visionary and creative genius and the world have lost an amazing human being".

It is obvious that Steven Jobs’ family has experienced a difficult time after Steven Jobs’ death. Not only his family misses the technology talent, but also apple fans from the world and Apple Inc would never forget his huge contribution. Apple will insist that the spirit of Jobs to giving customers what they want and develop high-end and creative technology products. It is the best way to in memory of Steven Jobs.

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Media Article
New development of Apple after Steven Job’s death

Steven Job’s, the visionary of Apple made a significant contribution to Apple’s reputation and brand awareness over the last 15 years. After he passed away, people doubt that would affect the development of Apple. However, facts and sales has prove it does not prevent the development of Apple Inc. Apple focus on develop innovation products (iphon5,iphone5s) and system(iso7) to fulfill customer demands and promote company development.

What is more, Apple’s share just witnessed a small fluctuation after the announcement of Jobs’ death. After farewell to the times of Jobs, we have followed by the new era of Tim Cook. He is a skilled operation expert and capable leader who were handpicked by Steven Job’s. Tim Cook said “the Apple culture is still alive and well, with many of the same innovative minds that produced its most successful products”. We firmly believe that Tim Cook will develop a new management method to promote the development of Apple Inc.

Since the day Steven Jobs stepped down, the media and customers have been scrutinizing each of Apple's new products. Tim Cook needs to have some effective measures and develop high-end technology products to fulfill customer demands. With the high attention, Tim Cook’s first product iphone4S with Retinahi-res graphic screen finally was released in California. The new product uses “Siri” the voice control to provide more functions for customers. The iphon4s was successful and benefited to Apple’s share level. According to the BBC news, the company has...
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