business information system

Topics: Apple Inc., IPhone, Steve Jobs Pages: 4 (1070 words) Published: April 8, 2014
Week2

1. What might have happened to Apple if its top executives had not supported investment in iPads?

If the top executives had not supported investment in pads, the new product will be known by less people. Without investment in iPad, people will not receive the information of new technology.

2. Why would it be unethical for Apple to sell its iTunes customer information to other businesses?

The customer’s information is about personal privacy, any company can’t sell customer’s information without their permit.

3. Evaluate the effects on Apple’s business if it failed to secure its customer information and all of it was accidentally posted to an anonymous website. The customers will not trust apple again, and they will not leave personal information on iTunes. This will influence Apple that people will not use apple store for purchasing. If the security problem let customer’s credit card information been stolen, Apple will response for that.

1 Do you agree or disagree that Apple’s iTunes, iPhone applications and iPad applications give the company a competitive advantage? Be sure to justify your answer. Yes, I agree with that. One of the main factors that brought Apple back from near oblivion was its ability to produce, market, and sell IT products such as the iPod, iPhone, and customer developed applications. If Apple’s top executives did not have the foresight to view the MP3 players as a competitive advantage, then chances are the company would not have made a strong comeback in the highly competitive electronics market. People who got iPhone, iPad, they will go to Apple’s store to download and buy the application. Other company can only develop application to Apple; they can’t sell or provide their application to customer directly. This is a big advantage for Apple.

2 Why are data, information, business intelligence and knowledge important to Apple? Give an example of each type in relation to the iPad.

Data are raw facts...
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