BHS0027: Strategic Management (Queensgate) Individual Assignment (2012 -13) Learning outcomes Evaluate case studies in strategy direction, strategy implementation and strategic management. Discuss the strategic directions that can be chosen by organisations through the application of relevant theoretical concepts. State the need for strategic alternatives and their selection.
Coursework: Case Study based on key reading – CRH plc: successful corporate – level strategy in a challenging environment. Case written by Mike Moroni Task: Drawing on a range of analytical models, conduct a comprehensive strategic analysis of CRH and recommend a strategy for the organisation. In your analysis it is also important to highlight limitations of using analytical models in strategic analysis. Examples of analytical models are shown below. Please note that the list is not exhaustive .You may utilise any other analytical models that you consider as relevant.
Environmental analysis - PESTEL and Porter's 5 Forces Strategic capability analysis - Value Chain, VRIN, VRIO , Organisational culture analysis - Cultural web, McKinsey's 7-S Framework Strategic options – Ansoff’s matrix Competitive strategies - Porter's Generic Strategies, Strategy Clock etc
Approximate weighting of marks: Part 1: Selection, critical evaluation and justification of the choice of the models (20%) Part 2: Critical analysis with application of the chosen models (60%) Part 3: Conclusion (20%) Word count: 2,500 words +/- 10% (tables of content, lists of tables and figures, appendices, list of references, tables and diagrams are not included in the word count). Appendices should be used for essential information only and should be clearly referenced in the text. Total word count should be clearly indicated on the front sheet of the assignment. Penalties will apply for exceeding word count. Essential: the work should demonstrate critical analysis and evaluation, Harvard referencing method...
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