Case Analysis on Steve Jobs
Praneeth Konduri (srk591)
Who is Steve Jobs?
Steve Jobs, co-founder of Apple Computer, is considered an inventor in the modern era of computers and mobile phones. He is regarded as the person who ran Apple computers. He made the company so successful that it became the most valuable company in the history by 2012 (a while after his demise) (Forbes, 2012). He used strong leadership traits to achieve this success. The organizational structure in the company was very top-down that any major decision has to be made by Steve Jobs himself. His personal character has a considerable impact on the way he ran the company, exhibiting trait theories of leadership.
Steve Jobs was born in San Francisco on February 24, 1955 and was adopted by Paul and Clara Jobs. His parents were always open to him about his adoption. They always emphasized three concepts for him: Abandoned, Chosen, Special. Those concepts became a part of who Jobs was and how he regarded himself (Isaacson, 2011).
Highlights of his career include tremendous successes and utter failures as well. But, the impact of the achievements was so high, that they overshadowed his failures. His employees, even though were put a lot of pressure by Steve, considered him as the most valuable person, and they trusted him. Steve Jobs was so particular about the design of each product that he used to push his designers to rework on the designs until he felt that the design is compact enough. He inspired millions of people with apple’s products such as Macintosh, iPod, iPhone, and iPad, which revolutionized the tech industry. Under his leadership, Apple Inc., has released new products from time to time. Even though, it means the death of their previous products. Jobs always believed that they should kill their own products before their competitors did. His personality is very aggressive, and very self- centered. It reflected the way he leads the company as well. And, it worked out very well for Apple Inc., in most of the ways. He left Apple for almost a decade and returned to regain his CEO position in 1996, after a short stint and excellent results with Next Computers (eventually became a software development company), and Pixar Animation Studios. At the time of his return, Apple was in a very bad position, losing market, and declining stock price. He eventually worked with his teams to release Macintosh, and iPod a while later, which revolutionized the music industry.
HEXACO to Steve Jobs:
HEXACO personality inventory is widely used to assert a person’s personality. HEXACO stands for Honesty-Humility, Emotionality, eXtraversion, Agreeableness (versus Anger), Conscientiousness, and Openness to Experience (Kibeom Lee, 2015). Jobs has a very complex personality that he is very interested in Arts and History, which is very rare for a person who works in the field of technology. His interest in Arts (Openness to experience) has made him push his employees to come up with a better design for every product. He used to make them redesign every product so many number of times, before rolling the final product out.
The critical success factor of Steve Jobs is his aggressive (eXtraversion) nature. He is very manipulative and used to claim others ideas as his own. He is so manipulative that he used to make his employees believe in his vision of creating a better world. He manipulates not only his employees, but also himself into believing his surreal vision. He used to work very hard and hold meetings very often with all his teams. He made sure that all the departments were working according to his vision to bring out a superior product.
Steve Wozniak left Apple:
In the initial years, Steve Jobs would make his employees work for endless shifts, but never provided any stock options. This made it very difficult for some people to work with him. People such as Steve Wozniak, co-founder of Apple to leave the company in the early years itself, as he...
Bibliography: Forbes. (2012, August). Apple Now Most Valuable Company in History. Retrieved from http://www.forbes.com/sites/benzingainsights/2012/08/21/apple-now-most-valuable-company-in-history/
Isaacson, W. (2011). Steve Jobs. New York: Simon & Schuster.
Kibeom Lee, P. &. (2015). The HEXACO Personality Inventory- Revised. Retrieved from http://hexaco.org/
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