CASE REPORT: apple Inc. in 2012

Topics: Apple Inc., IPhone, Steve Jobs Pages: 3 (1529 words) Published: October 24, 2014

Case study report: Apple Inc. in 2012
Course name: COMM5010-STRATEGY, MARKETING&MANAGEMENT
Date: 9th, September, 2014
Executive SummaryApple has been a successful company in the past and is still continuing to do so by penetrating new markets and using its unmatched design approach to entice new customers. This analysis covers Apple’s greatest achievements and strengths along with upcoming opportunities and how it can utilize these as well as how much threatening its alternatives are to its market share and overall growth. Being a consumer company and producing products for many technological aspects possible, Apple is thriving and is currently a direct competitor to its raw product provider Samsung. It is essential to understand how all this affects Apple and Samsung as well as consumers in terms of manufacturing, pricing, availability. Table of Contents

TOC \o "1-3" \h \z \u Executive Summary PAGEREF _Toc271798758 \h 2 Introduction: PAGEREF _Toc271798759 \h 4
Background: PAGEREF _Toc271798760 \h 4
SWOT Analysis: PAGEREF _Toc271798761 \h 5
Strengths: PAGEREF _Toc271798762 \h 5
Weaknesses: PAGEREF _Toc271798763 \h 6
Opportunities: PAGEREF _Toc271798764 \h 6
Threats: PAGEREF _Toc271798765 \h 8
Conclusion: PAGEREF _Toc271798766 \h 9
Recommendations: PAGEREF _Toc271798767 \h 9
References PAGEREF _Toc271798768 \h 10

Introduction:Apple Inc. initially started as ‘Apple Computers’ and was mainly known as a computer company with its devices known as ‘Macintosh’. With a few years down the road, it was transformed into a ‘mobile devices company’ and major contribution in this regard was by non-other than Steve Jobs. He revolutionized many industries and paved a way for a more technology-oriented future at Apple. Background:The recently deceased CEO of Apple Steve Jobs was considered to be the most influential and innovative person in the technology industry for the past decade or so. It was assumed that after his demise Apple as a company would fail...

References: BIBLIOGRAPHY SWOT Analysis of Apple. (2013). Retrieved September 6, 2014, from http://www.strategicmanagementinsight.com/swot-analyses/apple-swot-analysis.html
Whar is Blue Ocean Strategy? (n.d.). Retrieved September 6, 2014, from http://guides.wsj.com/management/strategy/what-is-blue-ocean-strategy/
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