case study

Topics: Strategic management, Management, Apple Inc. Pages: 2 (382 words) Published: February 18, 2014


Kaplan University
GB520 – Strategic Human Resource Management
Unit 1-Assignment 2 (Case Study)
Name: Adrienne Been
Date: 2/11/14

The term strategic management can be used to describe a method of management.  It includes the process an organization uses, to monitor its resources while implementing actions that cohesively results in reaching goals and objectives.

Organizations often use strategic management to systematically implement a strategic plan that improves the company's growth in its industry and also increase the company's profit margin.   When forming a strategic plan, management usually reassess the mission statement of the company.  This gives management an opportunity to eliminate objectives or goals that have been accomplished in the past years, as well as determine and establish new goals. It is critical that a company meets its goals and mission in order to evaluate and measure the growth of the organization. This is essential for the life cycle of an organization, seeing that many things can change during its years of operation. For example target market, products, as well as services being offered can be altered due to newfound technology or a change in the methods of distribution.

In the Apple Inc. in 2012 article we see that Jobs had to make the executive decision of rebranding the company formally known as Apple Computer in order to increase sales of products and services. The company did well with as Apple Computers in the 1990s, however, the 2000s introduced newer and more improved technology, that encourage Jobs to strategically make the decision to rebrand.

The introduction of MP3 players as well as tablets gave the company an edge over its competitors. These new products encouraged them to become a successful organization that caters to a younger target market and created a mobile atmosphere for many of the...

References: Sind, M., & Yoffie, D.B. (February, 2008) Apple, Inc. Harvard Business School Premier Case Collection. Retrieved February 9 , 2014 from cb.hbsp.harvard.edu.
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