Case study “Apple” Organization
Apple corporation – “Think Differently”
Apple’s Distribution Policy
Apple is an American multinational corporation that designs and manufactures costumer electronics, computer software and personal computers. Steve Jobs and Steve Wozniak founded Apple Computer in 1976 in Cupertino California . The company’s best – known hardware products include Macintosh computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system, the iTunes media browser, the lLife suit of multimedia and creativity software, the iWork suite of productivity software, Aperture, a professional photography package, Final Cut Studio, a suite of professional audio and film industry software products and Logic Studio, a sute of audio tools. As of January 2010 the company operates 284 retail stores in ten countries and an online store where hardware and software products are sold. Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977, the company was previously named Apple Computer, Inc., for its first 30 years, but removed the word "Computer" on January 9, 2007, to reflect the company's ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers. As of September 25, 2010, Apple had 46,600 full time employees and 2,800 temporary full time employees worldwide and had worldwide annual sales of $42.91 billion in its fiscal year ending September 26, 2009. For reasons as various as its philosophy of comprehensive aesthetic design to its distinctive advertising campaigns, Apple has established a unique reputation in the consumer electronics industry. This includes a customer base that is devoted to the company and its brand, particularly in the United States. Fortune magazine named Apple the most admired company in the United States in 2008, and in the world in 2008, 2009, and 2010. The company has also received widespread criticism for its contractors' labor, environmental, and business practices. Apple Mission Statement
Apple Computer is committed to protecting the environment, health and safety of our employees, customers and the global communities where they operate. They recognize that by integrating sound environmental, health and safety management practices into all aspects of their business, also can offer technologically innovative products and services while conserving and enhancing resources for future generations. Apple strives for continuous improvement in OUf environmental, health and safety management systems and in the environmental quality of our products, processes and services.
Apple Vision Statement
Apple is committed to bring the best personal computing experience to students, educators, creative professionals and consumers around the world throught its innovative hardware, software and internet offerings. Apple’s purpose
Apple's purpose statement is to make a contribution to the world by making tools for the mind that advance humankind. Going toward we can see that Appel Computer is one exelent example of company’s troubles on a confused culture. In the late 1990s , under Gil Amelio, Apple lost it’s purpose and nearly sank. But, when Steve Jobs returned, the most important thing he did was reafirm and give voice to Apple’s purpose: to be a counterculture maker of “insanely great” computers and other technologigal stuff. United once again, Apple attracted and is still attractive for talents who focused them efforts and soared. Steave Jobs and the Apple’s team are still “think differently”. Apple’s strategy
Microsoft and Intel strategyes are to be dominated in their “platforms” provide higher technical standards, Microsoft in operating systems or Intel in microprocessors and build products on top of these “platforms”. But Apple’s strategy is far simpler : Focus on making the best product, and rewards will follow. Apple’s Product Strategy
Apple’s Inc. leverages its...
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