Case Study on Why Apple Inc Was Successful in Emerging in the Canadian Market

Topics: United States, Apple Inc., Steve Jobs Pages: 5 (1753 words) Published: April 27, 2013
International Business Case Study
I decided to do my international business case study on Apple and Canada. I chose Apple because they are phenomenal in the global business market and who better to look at then the company that pretty much wrote the book on emerging into foreign markets. I chose Canada because it was a country that is right next to America but completely is completely different. How does Apple, a technology company, not operate wrong and fail miserably in the Canadian market? I will explain how I believe they were able to be successful and still prosper to this day.

Apple was founded on April first, nineteen seventy six and incorporated January first, nineteen seventy seven. It was founded by Ronald Wayne, Steve Wozniak, and of course Steve Jobs as well. Ronald Wayne sold his shares to Wozniak and Jobs for eight hundred dollars soon after they incorporated and were selling the Apple I computer. Apple got its big break when they started selling the Apple II computer which contained an application that was a spreadsheet application that was very useful to businesses and so they found their first market to sell to, which lucky for them was booming and big. They started growing big when they came out with the Macintosh personal computer which was a huge hit in America and put them to be one of the top computer companies at the time. Steve Jobs left the company in nineteen eighty five and Apple got a new CEO, John Sculley. For the next ten years Scully and the Apple board somehow managed to ruin everything and put Apple into the gutter. They have had a couple of big failures and started to try and sell other technology products that all failed. In nineteen ninety five Apple decided to get rid of John Sculley and bring back Steve Jobs to head Apple. Steve Jobs took over Apple and turned it completely around. He limited the number of products Apple offered and made them good products. He started building a reputation to the public and the company finally followed him and his visions. Steve Jobs brought Apple to what is it today and it is a great loss not only for the company but to the world upon his death in two thousand eleven. Apple is now headed by Tim Cook. They are currently headquartered in Cupertino, California and has been named the ‘Most admired company’ by Fortune Magazine from two thousand eight to two thousand twelve. Apple has three hundred ninety four stores total with one hundred twenty five of them not in the United States and is located internationally in other countries, they have twenty seven store fronts in Canada spanning from Vancouver to Halifax. They currently have almost seventy three thousand full time employees worldwide and three thousand three hundred temporary fulltime employees worldwide. Apple boasted a booming four point twenty two billion dollars in revenue sales in two thousand twelve, which in turn ends up being one point ten million dollars in profits for the company. In late two thousand three Apple decided to open up its first retail store in Tokyo, Japan. After the success in the Japanese market and other countries in the European market, Apple opened its’ first Canadian store in two thousand five at the York dale Shopping Centre in North York, Toronto and finally entered the Canadian market. They have been most successful with the IPhone products but have been selling computers, IPods, and IPads to Canada since the beginning it seems. Apple prides itself on innovation in the technology world and is leading the world in information technology in the music industry, telecommunications industry, and the computer software, hardware, and electronics industry. They are also a world business leader with nine hundred thirty nine point zero six million outstanding shares that are currently being traded at a little over four hundred dollars a share.

Canada has total GDP of one point seven hundred thirty six trillion dollars as of two thousand eleven; this is the ninth largest...

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