Case Study: Steve Jobs & Apple
July 8, 2012
Dr. Samantha Murray
Abstract Steve Jobs success story began in 1976 when he and a friend built the first personal computer. He founded Apple in 1970s; he was the Chairman and CEO of Apple Computers Incorporations until he was fired by the board of directors. He did not let this obstacle stop him. He went and started other businesses and developments in 1984, he developed the Macintosh, which was the first the first small computer with a graphic in its time. In 1985, he start NeXT, a year later he developed Pixar animated studios. At Pixar he held the position as the CEO also. Jobs contracted with Disney producing a number of popular animated films. Among the films were Cars, The Incredible, Toy Story, and A Bug’s Life and Monster Inc. He is certainly one of the world’s most successful businessmen today. Twelve years later after being fired from Apple, Jobs returns as Apple’s CEO. Jobs have changed the way the world think and feel about technology. Steve Jobs is also known for his unconventional leadership. He was a "high-maintenance worker". He expected excellence from both himself and the employees. He was known for his direct criticism stakeholders when he felt was necessary. There is no doubt that Jobs is an exceptional leader.
Case Study: Steve Jobs & Apple
Steve Jobs is known as one of the world’s most influential CEO of all times. He is credited for his leadership at Apple. In 1976, Apple had developed into a major force in the electronic industry because of Jobs and how he led the company. The company’s success has been because of Steve Jobs leadership. He has the personal attributes that are necessary to be a successful leader which are also needed for the organization to be successful. Steve Jobs was determining to be successful even when it meant failing a few times. This was proven when he was fired from CEO at Apples because of his controlling and unmanageable behavior. Jobs’ persistence was shown even more after leaving Apple. Jobs took on new challenges. He still refused to give up. He continued to work hard and today Steve Jobs is ranked number one for his leadership and influencing five different industries. According to Lussier and Achua definition of leadership He also has interpersonal skills as he motivates employees to continually grow the business. There is no universal definition of leadership because leadership is complex, and because leadership is studied in different ways that require different definitions (p.5). The five elements of leadership described by Lussier and Achua definition are leader-follower, Influencing organizational objective, change and people. Jobs uses these five elements throughout his time at apples to ensure the organization would be a success. The use of these five elements has contributed to his strengths that have led him to be arguably one of the most influential figures in modern times. Jobs knew everyone hard to work hard and as a team to accomplish the organization’s goals. Leader-follower was used by Jobs when examining his leadership reflects the distance and closeness of the customers who is also his followers. Many people perceive Jobs as distant by followers. Steven Jobs was at the top of the hierarchy at Apples. His followers are located around the world. Some was close and others were distant. Close leaders usually influence their followers through their observable behaviors and their personal relation-ships with them, whereas distant leaders influence followers through image-building techniques. Influence was used by Jobs as he communicated purpose, direction, and motivation throughout the organization. This guy felt like he knew what it would take to be successful. Both leaders and followers must give and receive feedback in their mutual influencing process toward organizational goal attainment. When Jobs failed he...
References: Introducing MacBook Pro. (2012). Retrieved from http://www.apple.com/
Isaacson, W. (2012, April). The Real Leadership of Steve Jobs. The Magazine,
Retrieved from http://hbr.org/2012/04/the-real-leadership-lessons-of-steve-jobs/ar/1
Lussier, R. N., & Achua, C. F. (2012). Leadership: Theory,Application, and Skill
Development (5th ed.). Retrieved from
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