Change Management

Topics: Bumrungrad International Hospital, International healthcare accreditation, Citation Pages: 5 (1342 words) Published: September 19, 2013
University of Wales BA3 Assignment
Subject: Date Issued: Hand in by: CONTEMPORARY ISSUES IN MANAGEMENT THURSDAY 07th JULY 2013 WEDNESDAY 21st AUGUST 2013 at 3.00pm


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Assessment Criterion – 100% Weighting. Students must submit their assignments with a copy on a floppy disk or CD-Rom (to allow the examiner to check for plagiarism) to the Reception by 3:00 p.m. on 21st August 2013 at the latest. Assignments without a floppy disk or CD-Rom will not be accepted. No assignments or floppy disks/CDs will be accepted after the deadline and therefore a zero mark will be given to a student who falls into this category. Your assignment must be word-processed in Microsoft Word. All pages should be numbered. You are strongly advised to make a copy of your assignment before submission. Students are assessed anonymously. You should put your student registration number (but not your name) on the front cover and on the top right hand corner of every subsequent page. Please do not include your name anywhere on the document. Policy on Plagiarism: a) The work that you submit must be expressed in your own words. b) Plagiarism, which is presenting the views and/or words of another person as if they are your own is strictly forbidden. c) If you do use quotations from books, journals and or websites then these must be placed inside quotation marks and referenced ideally using the Harvard method. d) If you do cite the views/ideas of another person then you must refer to this person in the main body of the assignment, including the work cited in your bibliography. Cite, in this context means to quote a passage, book or author in support of an argument, etc. e) Copying the work of a fellow student also constitutes plagiarism. It must be pointed out, though, that any student allowing another student to copy part or all of his/her assignment is just as guilty as the plagiariser. You should therefore protect your own work, so as to avoid others copying your work, without you knowledge. f) If you do not observed the above rules then this will lead to an allegation of cheating and, if found guilty, you will incur a severe penalty which may involve having to leave the College. Any repetition of plagiarism in any module will lead to expulsion from the College.

B.A Year 3 Contemporary Issues in Management Assignment

Assignment Title: Managing Change

Format: Individual assignment. 40% of total marks for the module. Date of submission: Wednesday August 21st 2013 @3 p.m.

Length of Assignment: 3,000 words (excluding references and appendices)

Late assignments will be penalised

Assignment Format

Case Study Analysis: The Bumrungrad International Hospital, Bangkok “We need to change,” said the CEO Michael Taylor to his senior management team during an extraordinary meeting at the world class hospital. “Events must not overtake us; I am very concerned about our staff retention levels within our organization. I am getting reports from staff that they are experiencing burnout and am getting feedback about poor work-life balance especially from our Surgeons, Nurses and Marketing executives. “Many of our staff have to look after young children and some also have to care for their elderly parents, the so-called ‘Sandwich Generation’. Long and unsociable working hours are taking a physical and mental toll on them.” He further went on to talk about… “ our business strategy also needs rethinking as technology becomes ever more important – some of our international rivals have now even begun to introduce ‘remote surgery’. I want us to redesign our strategy to make us the world’s leading technologically advanced hospital. I want to enable patients to play a more active role in their own care – I want to utilise the latest advances in science and technology to help us do this.” “We need to redesign our policies on these matters and to think clearly about how staff work within our organization....
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