A Comparison of Global Leadership Styles
Steve Jobs vs. Akio Toyoda
Miss Sarah Salahuddin
Report Submitted By:
Maham Khalil Rehmani
(BBA VII B Morn)
Date of Submission:
3rd June 2010
The first part of the report provides an introduction of the different theories and models of global leadership. A brief description of leadership styles is included to provide a glimpse of how leaders use these styles to influence and motivate others. The theories are discussed to provide an overview of the kind of strategies that famous leaders and CEOs use to motivate employees and get the best out of them. The different models mentioned show how they innovate their products, develop new strategies and become market leaders. Part II of the report includes a detailed description of the lives of two leaders we have chosen to study, namely Steve Jobs, the American business tycoon and CEO of Apple Inc. and Akio Toyoda, the CEO of Toyota Motors. A brief background analysis shows how both of them started their business, along with the factors that helped and hindered them in achieving their goals. The motivating factors that inspired them to persue their goals as well as the key leadership styles that they used to run their respective businesses are discussed. When it comes to vision, both of the leaders have in their own way outlined plans for the future which have been discussed in the report. Next, a review of their accomplishments has been provided and their portrayal in the media has been outlined, which will provide readers with a picture of how these leaders are portrayed in the local media as well as in the international media. Finally, their advice to the future generation is included, and lastly, a brief analysis of how these leaders manage diversity in their respective businesses concludes the second part of the report. The third part of the report comprises of a detailed analysis including comparing and contrasting elements of both the leaders’ lives, vision, way of operating and expanding the business and management styles. The strong contrast in their styles is an indication of not only their different upbringing and education but also of societal influences. It provides a glimpse of the difference that exists between the American and Japanese way of management, which in turn affects how the employees are treated, the products are evolved and a vision for the future developed.
In the dynamic world today we need leadership to challenge the status quo, to create visions of the future, and inspire the organizational members to achieve the desired vision. Leadership as they say is to influence people around you so as to direct them towards a certain goal, whether it is informally or through a designated authority. Leaders in the global market need to be dynamic and manage changes, from a shift of territory, making strategic decisions, maintaining relations etc. to influencing people from a diverse background. As said by R. Pascale : “Managing is helping to make happen what is supposed to happen anyway; Leadership is making happen what isn’t going to happen anyway”- (R. Pascale, Change management masterclass, Mike green)
Different leaders follow different styles and possess various traits and characteristics also called the dimensions of leadership, yet all are able to lead most effectively in their own particular manner. For instance, Coercive leadership is a commanding form of leadership style that implies that the followers may not think of ideas by themselves instead they may follow a set pattern, whereas Authoritative leadership is a form of a visionary style which is used when a vision needs to be articulated and moved forward based on respect and credibility. Affiliative leadership, by contrast, focuses on people rather than tasks,...
References: Moisescot, R; “Steve Jobs: The Long Biography”; All about Steve Jobs.com, pp. 16-22, 2000
Chandi, A; “Steve Jobs Biography”; Buzzle.com- Intelligent Life on the Web, 2002
Young, J.S and Simon, W.L; “Icon Steve Jobs: The Greatest Second Act in the History of Business”, Navta Association, Inc, John Wiley & sons, Inc, pp. 133-135, 2003
Macmanus, R; “Book Review: Insidie Steve’s Brain”, 2008
Gomstyn, Alice; Toda, Miki; ‘Akio Toyoda: From Passionate Racer to Embattled Toyota President’, Feb
Graban, Mark; ‘Akio Toyoda’s Testimony to Congress’, February 24, 2010.
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