Comparison of Google and Apple corporate culture

Topics: Apple Inc., Steve Jobs, Google Pages: 16 (3435 words) Published: July 29, 2014

Comparison of Google and Apple Corporate Cultures

Term Paper in Partial Fulfillment for
RES- 510, Research and Statistics
Most Nargis Fatema

IGlobal University
Taught by
Dr. Edward Stoker.
July 29, 2014


This paper defines the concept of ‘cultures’ of organization and compare the cultures between two renown Organization, analyzes it with various tools like services, employment, stocks, and environ mental issues and studies some of its economic consequences. In turn, culture is defined as the stock of knowledge shared by the members of the organization. The acquisition of this knowledge is an investment. The paper is divided into four sections. First, it studies the corporate culture of Google. Second, the corporate culture of Apple. Third, the paper presents a formal discussion of the concept of culture and some examples to guide the formal discussion. Finally, this paper provides a conclusion.

Nowadays, each company is trying to be different from another. They are trying to be different in their corporate culture. Corporate culture is a set of behaviors, which develops the organization in adapting to the external environment and internal integration, which have showed their effectiveness and is shared by most members of the organization.(“Corporate Culture by Asiyanabi,” n.d.). If to say in other words, corporate culture is a system of principles, practices and values that enable all companies to move in one direction as a unified whole. The components of any corporate culture

Adopted system of leadership, styles of conflict resolution, current system of communication, position of the individual in the organization, adopted symbols: slogans, organizational taboos, rituals. Corporate culture is based on the fundamental values shared by members of a company. In different companies these value are different because it depends on whose interests are lying the basis of the company. These values influence corporate leadership style, behaviors, communication, activities.(Crémer, 1993) Review of Selected Literature

Corporate culture is the total sum of the values, customs, traditions, and meanings that make a company unique. Corporate culture is often called "the character of an organization", since it embodies the vision of the company’s founders. The values of a corporate culture influence the ethical standards within a corporation, as well as managerial behavior. Corporate culture has become increasingly important to firms in the past 20 years. Despite its intangible nature, its role is meaningful, affecting employees and organizational operations. And while culture is not the only factor guaranteeing success, positive cultures offer significant competitive advantages over rivals.(Dandykina EM, 2011). Understanding of the employee his/her place in the company, type of joint activities, Standards of Conduct, control type, communication culture, communications system, business etiquette, tradition of work ethic, interpretation of the authority and responsibility are the characteristics of a culture. Google’s culture

is an American multinational corporation specializing in Internet-related services and products. These include online advertising technologies, search, cloud computing, and software. Most of its profits are derived from AdWords. Google was founded by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University. Together they own about 14 percent of its shares but control 56 of the stockholder voting power through super voting stock. They incorporated Google as a privately held company on September 4, 1998. An initial public offering followed on August 19, 2004. Its mission statement from the outset was "to organize the world's information and make it universally accessible and useful", [10] and its unofficial slogan was "Don't be evil". In 2006 Google moved to headquarters...

Bibliography: Baumgaertel, C. (2013, July 23). Robertson Says Google Built Better Culture Than Apple.
Bloomberg. Retrieved June 4, 2014, from
Retrieved June 4, 2014, from
Comparing Apple And Google is Apples to Oranges — Mobile Culture — Medium
Corporate Culture by Asiyanabi. (n.d.). StudyMode. Retrieved June 4, 2014, from
Crémer, J
Dandykina EM, Е. М. (2011). The challenge of corporate culture. Retrieved from
Inside Google’s Culture of Success and Employee Happiness. (n.d.). Retrieved June 4, 2014, from
Raviraj Jadeja
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