Corporate Responsibility and Marketing Strategies

Topics: IPhone, Apple Inc., Steve Jobs Pages: 11 (3017 words) Published: August 28, 2014


Assignment 1: Corporate Responsibility and Marketing Strategies Student: College Guy
Professor: Dr. Neil Mathur
Course: BUS 508 – Contemporary Business
University: Strayer University
Date: January 26, 2014

Assignment 1: Corporate Responsibility and Marketing Strategies Question 1:
I believe Apple Inc. [mostly referred as “Apple” in this document] has met the ethical and social responsibility towards general public, employees, customers and shareholders/investors. Apple positions itself to be very environment conscious and continuously working to reduce the foot print of the company and its products on the planet (Apple Inc.). Apple has a recycling program for its used products; it sends gift cards to customers in return for the used products, if the products do not have any monetary value they recycle them responsibly. Apple reports the environmental foot-print of each of its product on their website to show how much energy efficient they are and how Apple is choosing more biodegradable elements in its products, packaging and facilities. Apple has multiple offices and datacenters in United States and as of March 2013 seventy five percent of them are fully powered through renewable energy sources (Kastrenakes, 2013). Apple is continuously trying to improve the situation and aiming to rely entirely on renewable energy sources in future.

To improve ethical awareness within its employees, Apple has a business code of conduct published and easily available via intranet website within the company and to its investors via shareholder website (Business code, 2012) which explains in detail on various topics including its well known secretive way of releasing its products. Apple also has a Business conduct helpline available for its employees to resolve ethical dilemmas, report conflicts of interest and seek direction in making ethical decision. Recently Tim Cook, Apple CEO has reminded all employees to review Apple’s business conduct policy via corporate email (Marie, 2013) which shows the importance Apple gives to Ethics within the company. Apple treats its employees very well; pays pretty good salaries to employees and rates to contractors, Apple’s has a very good benefit program for its employees, even the part-time employees are entitled to benefits at apple (Fiegerman, 2012), it provides shuttle service to many locations from many places in Bay area to campus.

Apple products are very safe compared to many other competitor products, Apple pays attention to details, e.g.: To avoid tripping over a charging cable, Mac book charger has a magnet instead of a hard stick in plug as we observe in many Windows PCs. All of its products are well thought and provide lot of convenience and consider customer health and safety, as we see in the case of latest ear phones from Apple, they have the speakers going sideways instead of directly in to ears as most of the conventional ear plugs do, this restricts music directly hitting the ear drum and long term exposure may have adverse impact on the ears. Apple products are well sealed and static resistant, the materials used in production are not cheap and low quality parts, which improves the durability of its products. Apple provides lot of variations in products to choose, to a customer which attracts customers at all levels. There are about ten to twelve flavors of latest iPhone based on color, size of memory and external material. Apple has a very good refund policy, items can be returned online or returned in store, there is about 14-30 days to return items, Apple provides full refund instead of charging for re-stocking fee. If there is a part malfunction, apple product can be exchanged for a new one within one year of purchase for nominal or zero price. Apple considers customer’s complaints and response rapidly by multiple means and aims to delight the customers (Denning, 2011). Apple listens to customers at the stores, online and also via...

References: Business code. (2012, DECEMBER). Business conduct the way we do business worldwide . Retrieved from http://files.shareholder.com/downloads/AAPL/2916593555x0x443008/5f38b1e6-2f9c-4518-b691-13a29ac90501/business_conduct_policy.pdf
CIA World Factbook
Denning, S. (2011, AUGUST 26). Another myth bites the dust: How apple listens to its customers. Retrieved from http://www.forbes.com/sites/stevedenning/2011/08/26/another-myth-bites-the-dust-how-apple-listens-to-its-customers/
Emerson, R
Fiegerman, S. (2012, JUNE 18). Why working at apple is a dream job. BusinessInsider. Retrieved from http://www.businessinsider.com/heres-what-employees-really-love-about-working-for-apple-2012-6?op=1
Kastrenakes, J
McGrath, B. (2012, FEBRUARY 7). Apple’s sweatshop supply chain. Retrieved from http://www.wsws.org/en/articles/2012/02/appl-f07.html
Sorkin, A
Shaughnessy, H. (2013, FEBRUARY 28). Apple remains world 's most admired company, followed by google and amazon. Retrieved from http://www.forbes.com/sites/haydnshaughnessy/2013/02/28/apple-remains-worlds-most-admired-followed-by-google-and-amazon/
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