definition of marketing

Topics: Marketing, IPhone, Steve Jobs Pages: 3 (908 words) Published: October 28, 2013
Defining Marketing
Marketing means to me is advertising your product and getting the consumer notice and buy the product you are trying to sell. Now we could advertise almost everywhere, TV, billboard now they are big on Facebook, online these are some example. On Investopedia the definition of marketing is the activities of a company associated with buying and selling a product or services. It includes advertising, selling and delivering products to people. On American Marketing Association Board of Directors their definition of marketing is the activity, set of institution, and processes for creating communicating, delivering, and exchanging offering that have value for customers, clients, partners and society at large. Marketing is very important to any company, this how they get notice in the world. Without marketing a lot of business will not get notice and no one will buy or sell their product. Before they could market these products they have to analyze how well the product work and how consumer will like it. For example Samsung products how did they became well known company? They became well known company from advertising or marketing their best product from their television to cell phones. Their smartphone Samsung Galaxy 3gs out beat IPhone 5 end of 2012 to now. Their strategy is that to make the big screen and launch the product before Apple will launch their new IPhone 5. A lot of the consumer like what Galaxy 3gs have to offer than the IPhone 5 could. Bigger screen has capability like the tablets and you could do more than IPhone could do and also the price of the Galaxy 3gs is a lot cheaper than the IPhone 5. “Apple smartphones have been losing out in the sales war with the rival Samsung from South Korea and first quarter sales show gaping divide. Part of the reason may be because Apple hasn’t introduced any new versions of its popular iPhone yet” (K. Rapoza April 2013). This one of the reason why it is very important to business to market their...
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