Topics: Apple Inc., Steve Jobs, Apple I Pages: 10 (2193 words) Published: May 17, 2013

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Company background
Apple Inc, also earlier known as Apple Computer, Inc. is an American multinational corporation. They are responsible for designing and selling consumer electronics, computer software and personal computers. Apple sells all their products and services throughout the world through its online stores, its retail stores, direct sales force and third party wholesalers, resellers and value added resellers.

It was initially established in Cupertino, California on the 1st of April 1976. It was established by the late Steve Jobs, Steve Wozniak & Ronald Wayne to sell the Apple I personal computer kit. Since its inception, it has seen many products being introduced from the Lisa and Macintosh in the early 1980’s to the iMac’s and iPads of today. During the early 90’s the company went through several launches and failed attempts at consumer electronics such as portable CD’s and portable cameras. There have been internal power struggles as well, among the CEO John Sculley and the Late Steve Jobs in the 1980’s, which resulted in Jobs resigning from apple and founding NeXT Inc.

In the late 90’s with stiff competition from Unix and Sun Microsystems and apple not being profitable, Steve Jobs was brought back as an adviser and later became the interim CEO of the company. He was instrumental in reinventing and redesigning the product line of the organisation. During the years of 2005 - 2007 Apple was able to make a transition to Intel processes and later became formally known as Apple Inc, rather than Apple Computers.

The Company sells to various segments of customers both B2B and B2C: • Consumers
• Small and mid-sized business (“SMB”)
• Education institutes
• Enterprises and businesses
• Government departments
• Creative and design professionals

Products and services
The company’s best known for their hardware products such as the Macintosh line of computers, iPod, iPhone and iPad. They are also well known for their software products, which include the Mac OS X operating system, iTunes media browser and iLife multimedia and creative software and many more. (1) BCG CONCEPT IN CASE

|Market | |Dell consumer software | |Growth |Star |Dell i pad | | |Dell pc and industry software | | | |CASH COW |MACINTOSH | | |ILIFE MULTIMEDIA | |

Relative Market Share

|STRENGTHS |WEAKNESSES | |DELL has large retail networks |Major product is PC and software. | |DELL cover customer market as well |High Pricing policy | |R & D budget |Servicing Company. | |Pc concept for house hold |Poor check and balance system in asian countries |...
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