Design thinking and innovation at Apple
“Think Different”, the Apple advertising slogan, has been their main vision in every step they take towards any product design and development. Apple, under the belt of Steve Jobs, has always shown its deep commitment to understand how people used computing devices and a desire to develop “insanely great products”. This speaks a lot about the company culture and great leadership at the top of the company. In this financially driven market, I consider Steve as one of the leader who not only concentrated on company finances but also about designing quality products. He can be considered as a great leader because he had the ability to look beyond the horizon and predict what customer’s need is. He combined the intellectual with the artistic view. Apple, under the leadership of Steve Jobs, has been successful in building a thriving work environment that drives innovation across the organization. The real secret of success in Apple is not only to get top notch talents but also to keep them motivated and empowered to do their best work. By doing this each employee thinks he is contributing something very important and works with his/her full focus. The Apple brand is also about simplicity and the removal of complexity from people's lives; people-driven product design; and about being a really humanistic company with a heartfelt connection with its customers. A great advantage Apple has over its competitors is the way they present their products. The immense detailing in each and every part of an Apple product makes it to stand apart. This leads to extreme customer satisfaction. Vision, Focus, courage and passion are the main qualities Steve jobs brought into Apple. These characteristics define leadership and make Apple a leader among product companies. The degree to which they excel in each of this quality is incomparable. One more thing that amazed me about Apple is their platform strategy. This leads to more stable and...
References: 1. Design Thinking and Innovation at Apple (2010, HBS, 609-066)
5. YouTube - Inside apple innovation.
7. The Work of Leadership, (2000 HBS Product R0111K)
8. Creativity and the Role of the Leader - HBS
9. How Leaders Create and Use Networks - HBS
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