Discuss The Marketing Strategies Employed By Apple To Maximise Its Profits. How Does Apple Used Effecting Management Techniques To Achieve This Goal.

Topics: Apple Inc., IPhone, IPod Pages: 10 (2873 words) Published: October 2, 2013
LETTER OF TRANSMITTAL TO ACCOMPANY REPORT ASSESSMENT
GUOGENKAI
38 ST THOMAS WALK #12-02 Singapore 238118
Ggk15820678381@163.com
Dimple Chugani
PSB Academy
355 Jalan Bukit Ho Swee
Singapore 169567

30th May 2013
RE : Discuss The Marketing Strategies Employed By Apple To Maximise Its Profits. How Does Apple Used Effecting Management Techniques To Achieve This Goal.

Dear Ms. Chugani,
Please find enclosed my report entitled “Discuss the marketing strategies employed by Apple to maximise its profit. How does Apple used effecting management techniques to achieve this goal”. I trust you will find the report has covered the question in a comprehensive fashion. Should there be any questions regarding this report, please do not hesitate to contact me at the address above. I will also include my email address, so that initial contact can be made and further arrangements made should that be necessary. I hope that you will find the report covers the areas of concern expressed in the question and that you find it interesting and informative.

Yours faithfully,

GUO GENKAI

Discuss The Marketing Strategies Employed By Apple To Maximise Its Profits. How Does Apple Used Effecting Management Techniques To Achieve This Goal.

Done by: GUO GENKAI Lecture: Dimple Chugani
Due date: 30/05/2013

Table of Contents
1) Abstract…………………………………………………………………………………………………………………………………………………………………2

2) Justification…………………………………………………………………………………………………………………………………………………………........2

3) Introduction……………………………………………………………………………………………………………………………………………………………….3

4) Marketing………………………………………………………………………….3 4.1 Definition of Marketing……………………..………………………………...3 4.1 Marketing strategies used for the launch of IPod……………………………...3 4.3 Marketing Strategies Used in the Sales of the Mac…….……………3 4.4 Marketing Strategies used in the promotion of the iPhone...............3

5) Management ………………………………………………………………………4 5.1 Definition of Management…………………………………………………….4 5.2Apple’s Management strategies………………………………………………..4

6) Conclusion…………………………………………………………………………5

7) Recommendation…………………………………………………………………..6

8) References…………………………………………………………………………7

1.Abstract
Business management and marketing is a huge topic to discuss, to study this topic, it’s necessary to analyse a lot of facts and cases. Therefore, this report introduced several successful marketing strategies Apple company used to sale their product and these strategies will show that why Apple can become one of the biggest consumer electron company and gain so much of market share. Moreover, this report also analyse a few management techniques that Apple employed to manage its staffs and how these techniques drive Apple to maximize its profits.

2.Justification
I hope to be a successful businessman in the future and have thus applied to study Business Management and Marketing at the University of Newcastle. There are many ways to learn how to run a business well, and many a times, experience is important. While I myself have no experience to boast of, I can however look to the experiences of other successful businessman or to the history of companies that have done well, and learn much from them – I can learn and apply what other companies have done well, and also to avoid the mistakes they have made. For this reason, I have chosen to look in detail Apple Inc’s management and its wildly successful marketing strategies that have gained Apple products mainstream popularity. Through a deep analysis of the Apple case study, I...

References: 3. Introduction
Apple was founded on April 1, 1976, by Steve Jobs, Steve Wozniak and Ronald Wayne (WIKIPEDIA, 2008)
value, more style, and new ways of interacting with digital media
(Weisbein, 2008).
by significantly increasing the value of their products in future
iterations (Kirk, 2013)
At Apple, if an employee was using a product and found an issue that bothered them, they had the freedom to go in and fix it without having to deal with layers of bureaucracy to get approval (Male, 2010).
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