Education

Topics: Apple Inc., Steve Jobs, Apple Store Pages: 23 (7638 words) Published: June 11, 2013
Running head: Apple Case Study

Apple Strategic Plan Insert Name Here Insert Affiliation Here

Executive Summary Apple Inc commonly known as Apple has effectively managed to be a successful company in a very competitive consumer electronics industry by been innovative and differentiating the company’s products with similar products in the markets by offering high quality products and good customer service while the actual manufacturing of the products is outsourced to trusted third party suppliers. On a wider perspective, the company has set high standards that even the company itself has to be on its level best to maintain the standards that it has set. Over the last few years, the consumer electronics market has become heavily commoditized which as a result has seen intense completion from competing firms in the industry where price has become the main aspect of the competition. By making use of the talented research and development team, Apple has been able to position its products as the best in terms of innovativeness, performance and reliability while compared to similar products in the market. However, Apple needs to continuously review its strategies to make sure that the company maintains its position in the industry for many years. This strategic plan review Apple’s performance and environment from various perspectives before strategic recommendations are made on the conclusion section. Among others the Internal Factor Matrix, External Factor Matrix, SWOT strategies and SPACE matrix have all been used in order to establish Apple’s current position in the market. In order for Apple to retain its position, the report recommends that the company increases its presence in markets where it is yet to have any presence, increase its social corporate responsibility initiatives and spend a lot of money in research and development so that new products with unique features can continue been developed.

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Table of Contents Overview of Apple ......................................................................................................................6 Apples Current Challenges ..........................................................................................................7 Apple’s Current Vision and Need for change...........................................................................7 Apple’s Current mission and Need for change .........................................................................8 Apple’s Current Position .............................................................................................................8 Competition ................................................................................................................................9 External Audit and External Factor Evaluation .......................................................................... 10 Opportunities ........................................................................................................................ 10 Threats .................................................................................................................................. 10 Social factors......................................................................................................................... 11 Political factors ..................................................................................................................... 11 Environmental Factors .......................................................................................................... 12 Technological factors ............................................................................................................ 12 Apple EFE Matrix ................................................................................................................. 12 Internal Audit & Key Financial Ratio Analysis ......................................................................... 13 VRIN/VRIO...
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