Bangor Business School
Assignment for the ABS 4832 Marketing Financial Services Module
1. Assessment Weight:
40% of total weighting
Date set Monday, 29th January 2013
Date submitted Tuesday, 22nd February 2013
Date returned Friday, 18th March 2013
3. Aims and Objectives
The purpose of this assignment is for you to demonstrate an applied and theoretical understanding of financial services marketing strategies and apply this comprehension in the assessment of real world cases.
4. The Question
How do financial services customers make purchase decisions? In your discussion compare and contrast different approaches to customer decision making in financial services markets.
The information for this assessment can come from a range of sources including appropriately referenced academic papers, regulatory sources, financial services firms and the wider media. Building a link between examples and the wider academic literature is important with this assignment. A range of different academic sources are provided on the Blackboard site library.
The coursework assignment is to be of length not exceeding 2500 words, including any footnotes, but excluding the contents’ page and appendices/annexes and references. The coursework should be printed on an A4 sized paper; Font: Times New Roman, Size 12; line spacing: 1.5. Please make sure that the references are made in a generally acceptable (Harvard referencing style) format. The format of the coursework must include and introduction, a conclusion and references.
7. Marking Criteria
The report will be judged on the following criteria: a) Argument, understanding and analysis (e.g. addressing the task with relevant knowledge, understanding and insight; coherent, cogent and structured progression of argument); b) Sources and...
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