Guidelines For Preparing Project Reports AP

Topics: Book design, Citation, Table of contents Pages: 27 (7869 words) Published: May 4, 2015
GUIDELINES FOR PREPARING
PROJECT REPORTS

Adapted to the AP Degree in
Marketing Management
by Richard Brooks, November 2010

Marketing Management
VIA University College Horsens

Table of Contents

Page

1. Introduction .............................................................................................................................1 2. Project Description .................................................................................................................2 2.1. Time Schedule .................................................................................................................... 2 2.2. Sources, references and literature ................................................................................... 2 3. The Introduction ......................................................................................................................3 3.1. Background Description/Problem Area ............................................................................ 3 3.2. The Purpose ........................................................................................................................ 4 3.3. Problem Formulation.......................................................................................................... 4 3.4. Delimitation ........................................................................................................................ 5 3.5. Methodology ....................................................................................................................... 6 3.5.1. Quality Assessment and Source Criticism .............................................................. 7 4. The Structure of the Report ....................................................................................................8 4.1. Front page........................................................................................................................... 8 4.1.1. Title Page ................................................................................................................... 9 4.2. Table of Contents ............................................................................................................... 9 4.2.1. List of Appendices .................................................................................................. 10 4.2.2. List of Figures and Tables ...................................................................................... 10 4.3. Executive Summary .......................................................................................................... 10 4.4. The Introduction ............................................................................................................... 11 4.5. The Main Section.............................................................................................................. 11 4.6. The Conclusion ................................................................................................................. 11 4.7. Bibliography ...................................................................................................................... 12 4.8. Appendices ....................................................................................................................... 12 5. Formal Requirements ...........................................................................................................12 5.1. Layout and Standard Page................................................................................................. 12 5.2. Referencing ......................................................................................................................... 13 5.2.1. How Referencing Works ......................................................................................... 14 5.2.2. Tables and Figures ................................................................................................. 15 5.2.3. Citation...

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Baron, D. P., 2008. Business and the organisation. 6th ed. Chester (CT): Pearson.
Brooks, R., 2010. Scientific Paradigms. [PowerPoint] October 2010 Horsens: VIA University College
Boughton, J.M., 2002
[Online]. 42 (6). Available at: Blackwell Science Synergy http://www.pol.upemm/articles [Last visited July 7, 2010]
Canetti, E.., 2001
Duus, L., 2010. Personal Interview Concerning HRM of Urtekram. [Telephone interview] (Personal communication, May 29, 2010).
Fishman, R., 2005. The rise and fall of suburbia. [e-book] Chester: Castle Press. Available at: University Library/Digital Library/e-books http://libweb.anglia.ac.uk / E-books [Accessed 7 July
2010]
Grace, B. et al., 1988. A history of the world. Princeton. NJ: Princeton University Press.
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Mobile Catering, 2010. Mobile catering services. [Online]. Can be retrieved at
http://www.mobilecateringuk.co.uk/mobile-catering-services.htm [Accessed 20 October 2010].
Pocock, D., 2010. Providing service for Punch Tavern 's customers. [Interview] (Personal communication, 12 October 2010)
Redman, P., 2006
Ulaga, W. & Eggert, A., 2006. Value-Based Differentiation in Business Relationships: Gaining and
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Urtekram, 2010a. Produktsortiment. [Online]. Can be retrieved at
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Urtekram, 2010b. Urtekrams historie. [Online]. Can be retrieved at
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