How Apple Managed to Reinvent Itself over the Years

Topics: Apple Inc., Steve Jobs, IPod Pages: 2 (667 words) Published: November 3, 2011
Apple Computers: Research on how Apple Managed to Reinvent Itself over the Years

Apple computer Inc. currently known with the brand name Apple Inc. is a global corporation that makes end-users electrical products, computer programs, and marketable servers. The company’s main merchandise lines are iPod tune entertainers, iphone, and Macintosh. Apple Inc founders were Steve Wozniak and Steve Jobs who integrated the company on January 3,1977 in California (Young & Simon, 2005). Apple has been predominantly a manufacturer of laptops for example Macintosh, Power Mac, and Apple 1. In the 1990’s, the company faced unsteady vending and stumpy market. During that time Steve Jobs had been expelled but later in 1986, he returned to the company and became the CEO. Apple Corporation purchased another company called neXT and Jobs instilled fresh company policy of identifiable goods and simple devices. In 2001, the iPod melody player became successful making the company the leader in the customers’ electronic business (Sutherland, Ed, 2010). Apple Inc. has had its successes and failures. In 1980, the introduction of Apple 11 was the beginning and the representation of the computer uprising during that period. Although the company had many competitors like the Commodore PET, this product defeated all other products and rapidly personified the other computers in the public awareness. It was highly advertised and its sales increased for three years consecutively. The Apple 11 had an attractive design, incorporated keyboard; ability to plug into any electronic devices like TVs making it successful. Its success was highly motivated by a program called VisiCalc, an initial spreadsheet to surface in the market (Young & Simon, 2005). The company was developing at an unbelievable quick rate. In spite of the achievements, Macintosh auctions started to fall following a hopeful beginning, and internal troubles affected the company. Power struggle among partitions...

References: Sutherland, Ed (October 29, 2010). Apple Tops Microsoft Revenue in Third Quarter. Retrieved from
Young, Jeffrey; William L. Simon (2005). ICon Steve Jobs: The greatest second act in the history of business. Hoboken, NJ: John Wiley & Sons.
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