Life after Steve Jobs: Will Apple Stay Afloat?

Topics: Apple Inc., IPhone, Steve Jobs Pages: 3 (958 words) Published: June 10, 2013
Can Apple Survive without Steve Jobs?
Business 620
Professor Goodstone
Patricia Terry
May 13, 2013

Now with Steve Jobs passing, will Apple be able to stay afloat There are people in the company with the drive that Mr. Jobs had, will that be enough? This is going to be one of the biggest jobs to fill, wanting and needing Apple to keep growing and making the products that will help them. How can they improve on that? Well, Phil Schiller is one man who intends to do just that, not to fill Steve Jobs shoes, but to keep Apple up and running the way it needs to be ran. This is not going to happen overnight and people are going to need to be patient with Apple and let them do what needs to be done so they can stay in the race. Building this company from the ground up took time for Mr. Jobs as well, so we all need to see where the executives plan on taking the company, and if they will ever have a new CEO? This is Apples way of having a scape-goat if they need one when the chips are down, they will have their fall guy. Put the blame on Phil because things are not going as fast as they would like them to. In a way, you almost have to feel sorry for Phil, he has a lot riding on his shoulders. Who is Phil Schiller? He is a father, a business man and a man who knows what the future has in store for not only him but for Apple as well. The Senior Vice-President of World Marketing, he joined Apple in 1997, and has helped “Apple create the best computer with the Mac, lead the digital music revolution with iPod and iTunes, and reinvents mobile phones with iPhone and Apple Store, along with defining the future of iPad” (Burrows, P., & Satariano, A., 2012)? As for now Tim Cook is acting CEO, until Apple decides what to do and who to give the title too. Which can be good and bad for the company. Not having one person in charge to make sure things are up to par and running smoothly is not a good idea. They need to appoint someone to become...

References: Burrows, P., & Satariano, A., (2012) Can Phil Schiller keep Apple Cool? Bloomberg BusinessWeek Retrieved from http://www.businessweek.com/articles/2012-06-07/can-phil-schiller-keep-apple-cool#p2 May 12, 2013
Ritchie, R. Friday Jun 8, 2012 9:24 pm Phil Schiller Apple’s new “Dr. No.” Retrieved from internet May 12, 2012 www.imore.com/phil-schiller-apple-dr
Strohmeyer, R. Tues January 06, 2009, 7 Apple Products that would have been cool; www.cio.com/article/474394/7_Apple_Products_That _Would_Have_Been_Cool Retrieved from internet May 12, 2013
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