Life Cycle Of A Company

Topics: Apple Inc., Steve Jobs, Macintosh Pages: 24 (1304 words) Published: July 4, 2015
The Company Life-Cycle
of

presented by Yunus Acar & Jonas Gebremariam

Company Overview
Organizational Life-Cycle

AGENDA

Case Study – Apple Inc.
Apple Today
Conclusion

7/4/15

Int. Law, Yunus Acar, Jonas Gebremariam,
SS 2015

2

COMPANY OVERVIEW
Apple Inc.

COMPANY

7/4/15

LIFE-CYCLE

CASE STUDY

Int. Law, Yunus Acar, Jonas Gebremariam,
SS 2015

APPLE TODAY

CONCLUSION

3

Founded in California 1976
Founders: Steve Jobs / Steve Wozniak / Ronald Wayne
Industry: Computer Hardware
Computer Software
Consumer electronics
Digitial Distribution
Number of Locations: 437 Apple stores in 15 Countries
Employees: 98,000 (2014)
Revenue: US$ 182.795 billion

COMPANY

7/4/15

LIFE-CYCLE

CASE STUDY

Int. Law, Yunus Acar, Jonas Gebremariam,
SS 2015

APPLE TODAY

CONCLUSION

4

THE ORGANIZATIONAL
LIFE CYCLE

COMPANY

7/4/15

LIFE-CYCLE

CASE STUDY

Int. Law, Yunus Acar, Jonas Gebremariam,
SS 2015

APPLE TODAY

CONCLUSION

5

Organizational efectiveness

Rebirth

 Dangerous lifecycle stage
 Liabiliy of
newness

Organizational
Birth

 Develop value –
creation skills &
competences

 When an
organization fails
to anticipate,
avoid, neutralize,
or adapt to
external or
internal
pressures.

Organizational
growth

Organizational
decline

 Organization
death is the only
exit strategy a
company has
once it reaches
this stage

Organizational
death

Stages of Life-cycle
COMPANY

7/4/15

LIFE-CYCLE

CASE STUDY

Int. Law, Yunus Acar, Jonas Gebremariam,
SS 2015

APPLE TODAY

CONCLUSION

6

ORGANIZATIONAL BIRTH
Stage 1

COMPANY

7/4/15

LIFE-CYCLE

CASE STUDY

Int. Law, Yunus Acar, Jonas Gebremariam,
SS 2015

APPLE TODAY

CONCLUSION

7

Organizational efectiveness

Apple was established on April 1st 1976
Apple´s 1st headquarter was Jobs
parents garage
Liability of Newness:
1. Expertise
2. No Labor
3. Resourcefulness
4. Innovative Product
5. No machinery & manufacturing
Organizational
Birth

Stages of Life-cycle
COMPANY

7/4/15

LIFE-CYCLE

CASE STUDY

Int. Law, Yunus Acar, Jonas Gebremariam,
SS 2015

APPLE TODAY

CONCLUSION

8

ORGANIZATIONAL GROWTH
Stage 2

COMPANY

7/4/15

LIFE-CYCLE

CASE STUDY

Int. Law, Yunus Acar, Jonas Gebremariam,
SS 2015

APPLE TODAY

CONCLUSION

9

Organizational efectiveness
Organizational
Birth

Organizational
growth

Stages of Life-cycle
COMPANY

7/4/15

LIFE-CYCLE

CASE STUDY

Int. Law, Yunus Acar, Jonas Gebremariam,
SS 2015

APPLE TODAY

CONCLUSION

10

Greiner’s Life-Cycle Model
Large Phase 1

Phase 2

Phase 3

Phase 4

Phase 5

Size of organization

4. Crisis of
red tape

Small

5. Growth through
collaboration

3. Crisis of
control

4. Growth through
coordination

2. Crisis of
autonomy

3. Growth through
delegation

1. Crisis of
leadership

2. Growth through
direction
1. Growth through
creativity

Young

Age of organization

Mature

Source: Larry Greiner, published by
Havard Business Review (1972)
COMPANY

7/4/15

LIFE-CYCLE

CASE STUDY

Int. Law, Yunus Acar, Jonas Gebremariam,
SS 2015

APPLE TODAY

CONCLUSION

11

Size of organization

Large

Phase 1

1.Crisis of
leadership
1. Growth through
creativity

Small

Young

Age of organization

Crisis
Crisis of
of Leadership
Leadership

Growth
Growth through
through Creativity
Creativity

COMPANY

7/4/15

Mature

offering
offeringInnovative
Innovative product
product

increase
increase in
insales

Bibliography: Moritz, Michael, The Little Kingdom: The Private Story of Apple Computer. New York: William Morrow and
Company, 1984.
Levy, Steven, Insanely Great: The Life and Times of Macintosh, the Computer That Changed Everything. New
York: Viking, 1994
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